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“Diamonds in the Sand” A Marketing Strategy to Attract High‐Growth Business Start‐ups to Grampian Enterprise’s Chrysalis Elite Programme

“Diamonds in the Sand” A Marketing Strategy to Attract High‐Growth Business Start‐ups to Grampian... This paper considers those high growth companies who do not appear to consult official support bodies – in particular, Grampian Enterprise Ltd. The challenge of finding these businesses has been likened to looking for “diamonds in the sand”. Both general and specific recommendations are drawn that would help in the locating and motivating of these SMEs to seek official help. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

“Diamonds in the Sand” A Marketing Strategy to Attract High‐Growth Business Start‐ups to Grampian Enterprise’s Chrysalis Elite Programme

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1471-5201
DOI
10.1108/14715200080001546
Publisher site
See Article on Publisher Site

Abstract

This paper considers those high growth companies who do not appear to consult official support bodies – in particular, Grampian Enterprise Ltd. The challenge of finding these businesses has been likened to looking for “diamonds in the sand”. Both general and specific recommendations are drawn that would help in the locating and motivating of these SMEs to seek official help.

Journal

Journal of Research in Marketing and EntrepreneurshipEmerald Publishing

Published: Oct 1, 2000

Keywords: High growth companies; Official support bodies; Business start ups

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