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Critical Success Factors for Wine Tourism

Critical Success Factors for Wine Tourism Generic factors influencing the development and marketing of wine tourism, both in destinations and at wineries, are examined. Results of surveys of wine and tourism industry professionals in Australia and in Washington State, USA, are presented, enabling identification of critical success factors. These are grouped as quality of wine, service and experiences, wine country appeal, winery appeal, and developmental and marketing factors. Agreement on certain critical success factors did emerge, with quality considered to be the most important success factor, but some significant differences existed between respondents from the two countries examined. Recommendations for ongoing research on wine tourism are made. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Critical Success Factors for Wine Tourism

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008698
Publisher site
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Abstract

Generic factors influencing the development and marketing of wine tourism, both in destinations and at wineries, are examined. Results of surveys of wine and tourism industry professionals in Australia and in Washington State, USA, are presented, enabling identification of critical success factors. These are grouped as quality of wine, service and experiences, wine country appeal, winery appeal, and developmental and marketing factors. Agreement on certain critical success factors did emerge, with quality considered to be the most important success factor, but some significant differences existed between respondents from the two countries examined. Recommendations for ongoing research on wine tourism are made.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Mar 1, 1999

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