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Corporate taxonomies can open up the big picture

Corporate taxonomies can open up the big picture What separates companies that survive from ones in overdrive? One answer is a corporate taxonomy. This new twist on the practice of strategic segmentation helps a diverse company keep its market segments in an overall, strategic perspective, permitting it to adapt more easily to new opportunities. It affords the big picture that allows companies to seize new opportunities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Corporate taxonomies can open up the big picture

Handbook of Business Strategy , Volume 5 (1): 5 – Dec 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730410494972
Publisher site
See Article on Publisher Site

Abstract

What separates companies that survive from ones in overdrive? One answer is a corporate taxonomy. This new twist on the practice of strategic segmentation helps a diverse company keep its market segments in an overall, strategic perspective, permitting it to adapt more easily to new opportunities. It affords the big picture that allows companies to seize new opportunities.

Journal

Handbook of Business StrategyEmerald Publishing

Published: Dec 1, 2004

Keywords: Strategic marketing; Listening; Competitive advantage; Taxonomy

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