Access the full text.
Sign up today, get DeepDyve free for 14 days.
L. Flynn, R. Goldsmith (1993)
A Validation of the Goldsmith and Hofacker Innovativeness ScaleEducational and Psychological Measurement, 53
G. Laurent, J. Kapferer (1985)
Measuring Consumer Involvement ProfilesJournal of Marketing Research, 22
Allan Shocker, M. Ben-Akiva, Bruno Boccara, P. Nedungadi (1991)
Consideration set influences on consumer decision-making and choice: Issues, models, and suggestionsMarketing Letters, 2
M. Rothschild (1984)
Perspectives on Involvement: Current Problems and Future DirectionsACR North American Advances
The wine industry is facing a continuous decrease in wine consumption on the part of the more frequent users of the product, particularly in the counties where wine drinking is traditional. The surveys show that alcohol is one important reason for not or no longer drinking. Several firms or research institutes are then turning to low alcohol wine as a solution to this problem, so far with limited success. Is the consumer ready to accept such a product in the first place This paper is an attempt to identify those factors associated with the acceptance of a new product, taking low alcohol wine as an example. Acceptability of low alcohol wine is presented as an attitudinal model in which perception of product attributes, involvement in wine, consumption habits for wine and light products in general, personal innovativeness and consumption situations are determinant factors. This research suggests that low alcohol wine could get acceptance if the problem of the taste can be solved. In this case, low alcohol wine should be positioned as a wine rather than a diet drink.
International Journal of Wine Marketing – Emerald Publishing
Published: Jan 1, 1994
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.