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Company Internationalisation Active and Reactive Exporting

Company Internationalisation Active and Reactive Exporting Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of mediumsized firms in the UK. Analyses the export policy differences between firms with different internationalization characteristics. Shows that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Company Internationalisation Active and Reactive Exporting

European Journal of Marketing , Volume 15 (3): 15 – Mar 1, 1981

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References (12)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000004876
Publisher site
See Article on Publisher Site

Abstract

Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of mediumsized firms in the UK. Analyses the export policy differences between firms with different internationalization characteristics. Shows that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour.

Journal

European Journal of MarketingEmerald Publishing

Published: Mar 1, 1981

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