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Communication with cojones(1)

Communication with cojones(1) The role of internal communications has become a pinnacle for the modern‐day office, where political correctness and contemporary management techniques claim to put employees in the driving seat next to employers. The virtually flat‐structured companies that have emerged proclaim that staff and management are equally responsible for the culture and the course of their companies. Ideas that were previously exclusive to management have gradually been put to the floor and the importance of internal communications recognized. Why then is it executed so poorly? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Communication with cojones(1)

Lud Romano
Handbook of Business Strategy , Volume 5 (1): 2 – Dec 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730410493568
Publisher site
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Abstract

The role of internal communications has become a pinnacle for the modern‐day office, where political correctness and contemporary management techniques claim to put employees in the driving seat next to employers. The virtually flat‐structured companies that have emerged proclaim that staff and management are equally responsible for the culture and the course of their companies. Ideas that were previously exclusive to management have gradually been put to the floor and the importance of internal communications recognized. Why then is it executed so poorly?

Journal

Handbook of Business Strategy – Emerald Publishing

Published: Dec 1, 2004

Keywords: Decision making; Empowerment; Corporate communications; Senior management

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