Abstract

This conceptual paper explores the possibility to envision circular regenerative processes embracing agrowth and placemaking within tourism; an industry remarkably connected to the Anthropocene and its detrimental impacts on the planet. Drawing on theorisations of circular economy, on the concept of agrowth, and on theories of placemaking, this viewpoint offers a novel conceptual framework to imagine a regenerative future for tourism.Design/methodology/approachThe authors connect the ancient archetype of “circularity”, largely used to make sense of life on Earth, with the Greek concept of oikonomia. The resulting notion of a circular oikonomia is then intersected with theories of placemaking. In doing so, the authors are driven by the idea of de-growth, as an “a-growthism” urging the abandonment of the faith towards growth for an enduring stable regenerative agrowth.FindingsThe authors offer a novel conceptual framework to counteract the negative impacts of Anthropocene and envision future scenarios in which tourism can make a difference by enacting enduring regenerative processes for places and human and non-human entities.Originality/valueThe originality of this study lies in the conceptual framework proposed to imagine the future of tourism, hospitality and mobilities in circular regenerative terms. This study envisions stable and enduring regenerative processes of natural assets, materials, products, services and resources as well as a tourism space made up of lively, multiple, transformative relationships and interactions among people and the environments people live in and travel to.