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Building a FTSE 100 company by hitting the sweet spot of strategy An interview with Rod Aldridge OBE

Building a FTSE 100 company by hitting the sweet spot of strategy An interview with Rod Aldridge OBE Purpose – The purpose of this paper is to present the views of Rod Aldridge OBE on building the strategy of a FTSE 100 company. Design/methodology/approach – The paper takes the form of an interview. Findings – The interview with Rod Aldridge brings to life a number of key strategy concepts. The first is the importance of the external environment and the ability of an organisation to create a fit with the environment. Rod also alludes to the importance of finding the “sweet spot” of strategy – a position in a product market where there is a strong customer demand, little competition, and where the organisation has distinctive capabilities. The interview also gives credence to the argument that distinctive competencies that are the source of success can equally become a potential source of the organisation's demise. Originality/value – The paper provides valuable insights into strategy concepts from one of the most respected leaders of the business world. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Strategy and Management Emerald Publishing

Building a FTSE 100 company by hitting the sweet spot of strategy An interview with Rod Aldridge OBE

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-425X
DOI
10.1108/17554250910965335
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to present the views of Rod Aldridge OBE on building the strategy of a FTSE 100 company. Design/methodology/approach – The paper takes the form of an interview. Findings – The interview with Rod Aldridge brings to life a number of key strategy concepts. The first is the importance of the external environment and the ability of an organisation to create a fit with the environment. Rod also alludes to the importance of finding the “sweet spot” of strategy – a position in a product market where there is a strong customer demand, little competition, and where the organisation has distinctive capabilities. The interview also gives credence to the argument that distinctive competencies that are the source of success can equally become a potential source of the organisation's demise. Originality/value – The paper provides valuable insights into strategy concepts from one of the most respected leaders of the business world.

Journal

Journal of Strategy and ManagementEmerald Publishing

Published: May 15, 2009

Keywords: Competitive strategy; Business development

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