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Did you ever make a business decision without all the facts? Did you learn something after you implemented your decision that you would have changed had you known it sooner? If the answer to either question is “Yes”, chances are you lost money, time, morale and the competitive advantage. All of these could easily be avoided with business intelligence.
Handbook of Business Strategy – Emerald Publishing
Published: Dec 1, 2004
Keywords: Decision making; Strategic planning; Risk management; Marketing intelligence
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