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The relationship between diversification and organizational performance has been the subject of numerous studies over the years Palepu, 1985 Rumelt, 1974. However, strategy scholars have universally defined diversification using a narrow definition, namely that corporate diversification is a function or reflection of the number of productsbusinesses in a firm's portfolio. The present study argues that such a definition has become outdated given the impact of international market diversification Kim, Hwang, & Burgers, 1989 Rugman, 1979. Integrating these two views of corporate diversification, we investigate diversificationperformance differences using market and productbased measures of diversification and an international sample. Results suggest that the traditional model of diversification may not be applicable to all countries and that international differences exist.
The International Journal of Organizational Analysis – Emerald Publishing
Published: Jan 1, 1999
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