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Best practice in SME adoption of e‐commerce

Best practice in SME adoption of e‐commerce Describes how small businesses involved in e-commerce may benchmark their performance against a number of critical success factors (CSFs). The proposed approach is based on a series of interviews carried out amongst small-to-medium-sized enterprises (SMEs) whose activities were judged to represent best practice in e-commerce. Encourages an SME to analyse its own strengths and weaknesses on a continuing basis and to compare them with those of its competitors. The first step in this process is to identify the company's attitude to growth. Next, the SME should establish a suitable generic strategy and decide on a set of objectives that support it. Finally, it should identify a set of relevant CSFs. Analysis of the KITE interviews identified 11 CSFs relevant to the competitive performance of SMEs entering the e-commerce market. Further research currently being undertaken as part of a follow-up study will be used to validate this approach. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Benchmarking: An International Journal Emerald Publishing

Best practice in SME adoption of e‐commerce

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References (7)

Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
1463-5771
DOI
10.1108/14635770210421791
Publisher site
See Article on Publisher Site

Abstract

Describes how small businesses involved in e-commerce may benchmark their performance against a number of critical success factors (CSFs). The proposed approach is based on a series of interviews carried out amongst small-to-medium-sized enterprises (SMEs) whose activities were judged to represent best practice in e-commerce. Encourages an SME to analyse its own strengths and weaknesses on a continuing basis and to compare them with those of its competitors. The first step in this process is to identify the company's attitude to growth. Next, the SME should establish a suitable generic strategy and decide on a set of objectives that support it. Finally, it should identify a set of relevant CSFs. Analysis of the KITE interviews identified 11 CSFs relevant to the competitive performance of SMEs entering the e-commerce market. Further research currently being undertaken as part of a follow-up study will be used to validate this approach.

Journal

Benchmarking: An International JournalEmerald Publishing

Published: May 1, 2002

Keywords: Small‐to‐medium‐sized enterprises; Benchmarking

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