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Behavioral strategy: a foundational view

Behavioral strategy: a foundational view Purpose – The purpose of this paper is to apply the cognitive research of Herbert Simon to business strategy decisions, to begin a discussion of the emerging field of Behavioral Strategy. Design/methodology/approach – Research on cognition, memory and expertise are organized, with the aim of enlightening the process of business strategy development. Findings – The authors select four insights from Simon's work to form an integrative framework of decision making and apply this to illuminate existing approaches to schools of strategy thought and practice. Research limitations/implications – This paper should lead to research on how to advance the process of solving strategic problems, in both practice and theory. The most important limitation is that much additional research lies ahead, as this is a foundational view. Originality/value – This paper is the first to recognize the potential for application of Simon's cognitive research to the practice of strategic decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Strategy and Management Emerald Publishing

Behavioral strategy: a foundational view

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Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-425X
DOI
10.1108/17554251311296576
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to apply the cognitive research of Herbert Simon to business strategy decisions, to begin a discussion of the emerging field of Behavioral Strategy. Design/methodology/approach – Research on cognition, memory and expertise are organized, with the aim of enlightening the process of business strategy development. Findings – The authors select four insights from Simon's work to form an integrative framework of decision making and apply this to illuminate existing approaches to schools of strategy thought and practice. Research limitations/implications – This paper should lead to research on how to advance the process of solving strategic problems, in both practice and theory. The most important limitation is that much additional research lies ahead, as this is a foundational view. Originality/value – This paper is the first to recognize the potential for application of Simon's cognitive research to the practice of strategic decisions.

Journal

Journal of Strategy and ManagementEmerald Publishing

Published: Feb 15, 2013

Keywords: Cognition; Memory; Expertise; Research work; Decision making; Strategy; Behavioural strategy; Human cognition; Domain expertise; Managerial psychology

References