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Are French Vintages Predictable

Are French Vintages Predictable Sets out to discover what makes a great vintage and whether the quality of a wine can be predicted. The en primeur market from the 1960's to the early 1990's is reviewed and what the market regards as a quality wine is tested for correlation with longevity. Weather patterns associated with excellent vintages are examined with the conclusion that they occur at random. Vintages of up to ninety years are analysed to establish probability factors and from these factors a pricing method is proposed. Concludes that it should be possible to gain competitive advantage through the use of probability analysis, although this concept should be judged in the long term. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Are French Vintages Predictable

International Journal of Wine Marketing , Volume 7 (1): 14 – Jan 1, 1995

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008639
Publisher site
See Article on Publisher Site

Abstract

Sets out to discover what makes a great vintage and whether the quality of a wine can be predicted. The en primeur market from the 1960's to the early 1990's is reviewed and what the market regards as a quality wine is tested for correlation with longevity. Weather patterns associated with excellent vintages are examined with the conclusion that they occur at random. Vintages of up to ninety years are analysed to establish probability factors and from these factors a pricing method is proposed. Concludes that it should be possible to gain competitive advantage through the use of probability analysis, although this concept should be judged in the long term.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Jan 1, 1995

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