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An Untapped Heritage Resource the British Public House

An Untapped Heritage Resource the British Public House A comprehensive development of the pub is provided highlighting its role in society. The environmental forces leading to the changes in pub visiting are presented. The pub as a tourist attraction is discussed as an option for the sustainable preservation of the pub. Suggestions are made for pubs to tap into the heritage and cultural tourist market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

An Untapped Heritage Resource the British Public House

Howe, Ghislaine
International Journal of Wine Marketing , Volume 8 (1): 12 – Jan 1, 1996
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12 pages

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008652
Publisher site
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Abstract

A comprehensive development of the pub is provided highlighting its role in society. The environmental forces leading to the changes in pub visiting are presented. The pub as a tourist attraction is discussed as an option for the sustainable preservation of the pub. Suggestions are made for pubs to tap into the heritage and cultural tourist market.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Jan 1, 1996

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