Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/an-empirical-confirmation-of-segments-in-the-australian-wine-market-yx5ouixbNV
References (21)
-
Michael Howley, Nicola Young (1992)
Low‐alcohol Wines: The Consumer's Choice?International Journal of Wine Marketing, 4
-
V. Mitchell, M. Greatorex (1989)
Risk Reducing Strategies Used in the Purchase of Wine in the UKEuropean Journal of Marketing, 23
-
P. Kotler, J. Bowen, J. Makens (1995)
Marketing for Hospitality and Tourism -
10.1108/eb060110
-
C. Keown, M. Casey (1995)
Purchasing behaviour in the Northern Ireland wine marketBritish Food Journal, 97
-
M. Shaw, Peter Keeghan, John Hall (1999)
Consumers judge wine by its label, study shows -
10.1108/EUM0000000000617
-
D. Jennings, C. Wood (1994)
Wine: Achieving Competitive Advantage Through DesignInternational Journal of Wine Marketing, 6
-
N. Malhotra (1993)
Marketing Research: An Applied Orientation -
Mercedes Sánchez, J. Gil (1997)
A Conjoint Analysis of Quality WineJournal of Food Products Marketing, 4
-
F. Edwards, G. Mort (1991)
The Expert Wine TasterInternational Marketing Review, 8
-
K. Silverberg, S. Backman, K. Backman (1996)
A Preliminary Investigation into the Psychographics of Nature-Based Travelers to the Southeastern United StatesJournal of Travel Research, 35
-
T. Dodd, B. Pinkleton, A. Gustafson (1996)
External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoidersPsychology & Marketing, 13
-
J‐M. Aurifeille, P. Quester, John Hall, L. Lockshin (1999)
Investigating situational effects in wine consumption: a means-end approachACR European Advances
-
Federica Judica, W. Perkins (1992)
A Means‐End Approach to the Market for Sparkling WinesInternational Journal of Wine Marketing, 4
-
10.1108/eb008577
-
H. Johnson (1989)
The Story of Wine -
10.1108/eb008585
-
Robert Gluckman (1986)
A Consumer Approach to Branded WinesEuropean Journal of Marketing, 20
-
10.1108/eb008584
-
10.1108/eb008582
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0954-7541
- DOI
- 10.1108/eb008688
- Publisher site
- See Article on Publisher Site
Abstract
Spawton 1991 discusses consumer expectations and riskreduction strategies in the purchase of wines. Spawton 1991 refers to a foursegment model of the market. These segments include Connoisseurs, Aspirational Drinkers, Beverage Wine Consumers and New Wine Drinkers. These segments were developed from the results of an exploratory qualitative study conducted by McKinna 1987. This study aims to empirically test and confirm the segments that the wine industry has taken for granted. There are four hypotheses relating to the confirmation of Spawton's 1991 segments.
Journal
International Journal of Wine Marketing – Emerald Publishing
Published: Jan 1, 1999