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Achieving growth, competitive advantage and increased profits

Achieving growth, competitive advantage and increased profits Summarizes some of the findings of a two‐year research project concerned with how technology‐based companies can master market challenges and so improve their product strategy. Identifies best practices and some of the prerequisites of successful strategy development which have already been implemented with clients of the authors′ organization, Pittiglio, Rabin, Todd & McGrath. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Class Design to Manufacture Emerald Publishing

Achieving growth, competitive advantage and increased profits

Mike McGrath; Dean Gilmore
World Class Design to Manufacture , Volume 2 (6): 6 – Dec 1, 1995
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6 pages

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Publisher
Emerald Publishing
Copyright
none
ISSN
1352-3074
DOI
10.1108/09642369310104237
Publisher site
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Abstract

Summarizes some of the findings of a two‐year research project concerned with how technology‐based companies can master market challenges and so improve their product strategy. Identifies best practices and some of the prerequisites of successful strategy development which have already been implemented with clients of the authors′ organization, Pittiglio, Rabin, Todd & McGrath.

Journal

World Class Design to Manufacture – Emerald Publishing

Published: Dec 1, 1995

Keywords: Advanced manufacturing technologies; Competitive advantage; Product management; Product strategy; PRTM; Strategic planning; Vision

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