Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/a-nomological-network-study-of-employer-branding-with-csr-motivation-lUdPGsCUjl
References (87)
-
Hendriatta Wong (2015)
The Influence of Employer Branding on Employee Performance -
Sonal Jain (2013)
Employer branding and its impact on CSR, Motivation, and retention of employees using structural equation modelling, 14
-
S. Hassen (2020)
Determinants of Teff Producers Market Orientation in Horo Buluk District of Horo Guduru Wollega Zone, EthiopiaEuropean Journal of Business and Management
-
C. Glen (2006)
Key skills retention and motivation: the war for talent still rages and retention is the high groundIndustrial and Commercial Training, 38
-
Atri Sengupta, U. Bamel, P. Singh (2015)
Value proposition framework: implications for employer brandingDECISION, 42
-
Wayne Cascio (2014)
Leveraging employer branding, performance management and human resource development to enhance employee retentionHuman Resource Development International, 17
-
Ashutosh Singh, Vibhash Kumar (2013)
Spirituality and LeadershipLeadership & Organizational Behavior eJournal
-
The role of leadership in developing a strong employer brand", International Journal of Business and Globalisation
International Journal of Business and Globalisation, 26
-
Employer branding: a study of PSU's
Ramanujan International Journal of Business and Research, 1
-
C. Okolocha (2020)
Influence of Employee-Focused Corporate Social Responsibility and Employer Brand on Turnover IntentionEuropean Journal of Business and Management
-
U. Itam, Siddharth Misra, Heena Anjum (2020)
HRD indicators and branding practices: a viewpoint on the employer brand building processEuropean Journal of Training and Development, 44
-
C. Foster, K. Punjaisri, Ranis Cheng (2010)
Exploring the relationship between corporate, internal and employer branding - an empirical study -
L. Moroko, M. Uncles (2009)
Employer branding and market segmentationJournal of Brand Management, 17
-
Jack Ito, C. Brotheridge, Kathie McFarland (2013)
Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retentionCareer Development International, 18
-
Karnica Tanwar, Amresh Kumar (2019)
Employer brand, person-organisation fit and employer of choicePersonnel Review
-
J. Osborne (2014)
Best Practices in Exploratory Factor Analysis -
L. Moroko, M. Uncles (2008)
Characteristics of successful employer brandsJournal of Brand Management, 16
-
Corinna Dögl, Dirk Holtbrügge (2014)
Corporate environmental responsibility, employer reputation and employee commitment: an empirical study in developed and emerging economiesThe International Journal of Human Resource Management, 25
-
Ashutosh Singh, Sonal Jain (2013)
Employer Branding: A Tool for Motivating and Retaining EmployeesStrategy Models for Firm Performance Enhancement eJournal
-
Eveliina Suikkanen (2010)
How does employer branding increase employee retention -
P.Y. Lin (2007)
The Correlation between Management and Employee Motivation in Sasol Polypropylene Business, South Africa -
R. Maxwell, S. Knox (2009)
Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firmJournal of Marketing Management, 25
-
K. Backhaus, Surinder Tikoo (2004)
Conceptualizing and researching employer brandingCareer Development International, 9
-
Brian Jones, Ryan Bowd, Ralph Tench (2009)
Corporate irresponsibility and corporate social responsibility: competing realitiesSocial Responsibility Journal, 5
-
K. Klimkiewicz, Victor Oltra (2017)
Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' AttitudesCorporate Social Responsibility and Environmental Management, 24
-
Zainudin Awang, K. Jusoff (2009)
The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service ProvidersInternational Journal of Biometrics, 4
-
Heather Albinger, S. Freeman (2000)
Corporate Social Performance and Attractiveness as an Employer to Different Job Seeking PopulationsJournal of Business Ethics, 28
-
Maria Osteraker (1999)
Measuring motivation in a learning organizationJournal of Workplace Learning, 11
-
T. Ambler, S. Barrow (1996)
The employer brandJournal of Brand Management, 4
-
F. Lievens, Scott Highhouse (2003)
The relation of instrumental and symbolic attributes to a company's attractiveness as an employer.Personnel Psychology, 56
-
Mukesh Biswas, Damodar Suar (2014)
Antecedents and Consequences of Employer BrandingJournal of Business Ethics, 136
-
Stephanie Russell, M. Brannan (2016)
“Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organizationEuropean Management Journal, 34
-
H. Andersen (2008)
Employer attractiveness: what effect does CSR have, and how can organizations become attractive to Norwegian business students? -
P. Jordan, A. Troth (2020)
Common method bias in applied settings: The dilemma of researching in organizationsAustralian Journal of Management, 45
-
Employer branding: a tool for motivating and retaining employees
Indian Journal of Current Trends in Management Sciences, 6
-
Anthony Wheeler, R. Richey, Mert Tokkman, Chris Sablynski (2006)
Retaining employees for service competency: The role of corporate brand identityJournal of Brand Management, 14
-
Edward Ramírez, Meredith David, M. Brusco (2013)
Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008Journal of Business Research, 66
-
Stephan Erlenkaemper, Tom Hinzdorf, Katrin Priemuth, Christian Thaden (2006)
Employer Branding through Preference Matching -
Joan Carlini, D. Grace (2021)
The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomesJournal of Marketing Management, 37
-
F. Lievens, Greet Hoye, F. Anseel (2007)
Organizational Identity and Employer Image: Towards a Unifying FrameworkWiley-Blackwell: British Journal of Management
-
The effects of corporate reputation on the competitiveness of Malaysian telecommunication service providers
International Journal of Business and Management, 4
-
Neeti Chhabra, S. Sharma (2014)
Employer branding: strategy for improving employer attractivenessInternational Journal of Organizational Analysis, 22
-
Sonal Jain (2020)
The role of leadership in developing a strong employer brandInternational Journal of Business and Globalisation
-
Social identity theory and the organization
Academy of Management Review, 14
-
P. Podsakoff, Scott MacKenzie, Jeong-Yeon Lee, Nathan Podsakoff (2003)
Common method biases in behavioral research: a critical review of the literature and recommended remedies.The Journal of applied psychology, 88 5
-
L. Cronbach, P. Meehl (1955)
Construct validity in psychological tests.Psychological bulletin, 52 4
-
Jens Mueller, D. Warrick, Morina Rennie, Léo-Paul Dana (2009)
Corporate boards: the new corporate leaders, 9
-
(2008)
Employer branding survey -
Fatih Özcan, M. Elçi (2020)
Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate ReputationSAGE Open, 10
-
Linn Rampl (2014)
How to become an employer of choice: transforming employer brand associations into employer first-choice brandsJournal of Marketing Management, 30
-
C. Bhattacharya, Sankar Sen, Daniel Korschun (2008)
Using Corporate Social Responsibility to Win the War for TalentERN: Other Organizations & Markets: Policies & Processes (Topic)
-
P. Berthon, M. Ewing, Li Hah (2005)
Captivating company: dimensions of attractiveness in employer brandingInternational Journal of Advertising, 24
-
J. Kiely (1986)
The Dynamics of Job Satisfaction — A Longitudinal StudyPersonnel Review, 15
-
A. Aldousari, Alan Robertson, M. Yajid, Z. Ahmed (2017)
Impact of employer branding on organization’s performanceJournal of Transnational Management, 22
-
H. Tajfel, J. Turner (1979)
An integrative theory of intergroup conflict. -
Karnica Tanwar, A. Prasad (2016)
The effect of employer brand dimensions on job satisfaction: gender as a moderatorManagement Decision, 54
-
Hasan Gilani, S. Jamshed (2016)
An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisationStrategic Outsourcing: An International Journal, 9
-
Arnela Ceric, Heather Crawford (2016)
Attracting SIEs: Influence of SIE motivation on their location and employer decisionsHuman Resource Management Review, 26
-
Blake Ashforth, Fred Mael (1989)
Social identity theory and the organizationOrganizational Psychology, 2
-
Kristopher Preacher, A. Hayes (2008)
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator modelsBehavior Research Methods, 40
-
Prabhjot Kaur, Keshav Malhotra, S. Sharma (2020)
Moderation-mediation framework connecting internal branding, affective commitment, employee engagement and job satisfaction: an empirical study of BPO employees in Indian contextAsia-pacific Journal of Business Administration, 12
-
E. Sokro (2012)
Impact of Employer Branding on Employee Attraction and RetentionEuropean Journal of Business and Management, 4
-
Sandra Miles, W. Mangold, S. Asree, Jennifer Revell (2011)
Assessing the Employee Brand: A Census of One CompanyJournal of Managerial Issues, 23
-
David Jones, C. Willness, S. Madey (2014)
Why Are Job Seekers Attracted by Corporate Social Performance? Experimental and Field Tests of Three Signal-Based MechanismsAcademy of Management Journal, 57
-
(2009)
Level of job satisfaction and intent to leave among Malaysian nurses -
10.12968/prps.2012.1.138.24b
-
G. Kapoor, S. Dhamija (2017)
Mandatory CSR Spending—Indian ExperienceEmerging Economy Studies, 3
-
V. Kashyap, S. Rangnekar (2016)
Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation modelReview of Managerial Science, 10
-
J. Pallant (2001)
SPSS survival manual : a step by step guide to data analysis using SPSS for WindowsBehaviour Change, 18
-
Fred Mael, Blake Ashforth (1992)
Alumni and their alma mater: A partial test of the reformulated model of organizational identificationJournal of Organizational Behavior, 13
-
H. Marsh, K. Hau, Zhonglin Wen (2004)
In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) FindingsStructural Equation Modeling: A Multidisciplinary Journal, 11
-
(1996)
Kuka minä olen? Identiteetti teoreettisena ja empiirisenä tutkimuskohteena -
(2001)
Engaging employees through your brand -
(2008)
Social exchange theory and organizational justice: job performance, citizenship behaviors, multiple foci, and a historical integration of two literatures -
L. Lindholm (2018)
The Use of Corporate Social Responsibility in Employer BrandingDeveloping Insights on Branding in the B2B Context
-
V. Bellou, I. Chaniotakis, Ioannis Kehagias, Irini Rigopoulou (2015)
Employer Brand of Choice: an employee perspectiveJournal of Business Economics and Management, 16
-
(2011)
Most attractive employer in India -
K. Punjaisri, Alan Wilson, Heiner Evanschitzky (2008)
Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand RelationshipsJournal of Relationship Marketing, 7
-
Karen Becker-Olsen, B. Cudmore, Ronald Hill (2006)
The impact of perceived corporate social responsibility on consumer behaviorJournal of Business Research, 59
-
S.B. Borgohain (2010)
Key factors and challenges for retention of employees in a public sector enterprise: a case study in power grid corporation of India limited -
Lucia Gatti, B. Vishwanath, Peter Seele, Bertil Cottier (2019)
Are We Moving Beyond Voluntary CSR? Exploring Theoretical and Managerial Implications of Mandatory CSR Resulting from the New Indian Companies ActJournal of Business Ethics
-
S. Sathya, Dr.R.Indradevi Dr.R.Indradevi (2012)
Branding for Talent Attraction and Retention of Employees : A Literature ReviewInternational journal of scientific research, 3
-
D. Allen, Phil Bryant, James Vardaman (2010)
Retaining Talent: Replacing Misconceptions With Evidence-Based StrategiesAcademy of Management Perspectives, 24
-
K. Backhaus, Brett Stone, Karl Heiner (2002)
Exploringthe Relationship Between Corporate Social Performance and Employer AttractivenessBusiness & Society, 41
-
R. Eisenberger, J. Cummings, S. Armeli, P. Lynch (1997)
Perceived organizational support, discretionary treatment, and job satisfaction.The Journal of applied psychology, 82 5
-
D. Turban, D. Cable (2003)
Firm reputation and applicant pool characteristicsJournal of Organizational Behavior, 24
-
Narumon Kimpakorn, Gerard Tocquer (2009)
Employees' commitment to brands in the service sector: Luxury hotel chains in ThailandJournal of Brand Management, 16
- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1757-4323
- DOI
- 10.1108/apjba-12-2020-0450
- Publisher site
- See Article on Publisher Site
Abstract
This study investigates the various factors which lead to the higher employer brand and studies the relationship of employer branding (EBR) with essential aspects of corporate life, namely, corporate social responsibility (CSR), levels of motivation experienced by employees and the intention to stay (ITS).Design/methodology/approachThe study solicited a research sample from employees working in five sectors, information technology, hospitality, banking and consulting sector (n = 296). The study employed structural equation modeling (SEM) to test the nomological network of EBR.FindingsThe study underpins the sub-constructs of EBR. A direct positive and significant relationship was found between EBR and CSR and motivation fully mediated between EBR and ITS.Originality/valueThis study uniquely contributes to the literature by exploring the mediating role of motivation on EBR and ITS's relationship. The study validates the nomological network of EBR by considering its various organizational aspects and the corresponding intertwined relationships.
Journal
Asia-Pacific Journal of Business Administration – Emerald Publishing
Published: Oct 18, 2021
Keywords: Employer branding; Corporate social responsibility; Motivation; Intention to stay; Structural equation modeling; Nomological network