Access the full text.
Sign up today, get DeepDyve free for 14 days.
G. Bentley, A. Hallsworth, Anna Bryan (2003)
The Countryside in the City - Situating a Farmers' Market in BirminghamLocal Economy: The Journal of the Local Economy Policy Unit, 18
G. Feenstra, C. Lewis (1999)
Farmers' markets offer new business opportunities for farmersCalifornia Agriculture, 53
A. Lippincott (1913)
VI. Municipal Markets in PhiladelphiaThe ANNALS of the American Academy of Political and Social Science, 50
G. Feenstra (1997)
Local food systems and sustainable communitiesRenewable Agriculture and Food Systems, 12
D. Hiebert (2000)
Immigration and the changing Canadian cityCanadian Geographer, 44
B. Halweil, T. Prugh (2002)
Home Grown: The Case for Local Food in a Global Market
Susan Spiggle (1994)
Analysis and Interpretation of Qualitative Data in Consumer ResearchJournal of Consumer Research, 21
Ronald Fullerton (2011)
Historical methodology: the perspective of a professionally trained historian turned marketerJournal of Historical Research in Marketing, 3
L. Anselm, Strauss, Andrew Cerniglia (2008)
Excerpts from : The Discovery of Grounded Theory : Strategies for Qualitative Research
R. Sommer, M. Wing, S. Aitkens (1980)
Price Savings to Consumers at Farmers' MarketsJournal of Consumer Affairs, 14
Shuguang Wang (1999)
CHINESE COMMERCIAL ACTIVITY IN THE TORONTO CMA: NEW DEVELOPMENT PATTERNS AND IMPACTSCanadian Geographer, 43
Journal of Economic Perspectives—Volume 17, Number 1—Winter 2003—Pages 59 – 82 The Ef � cient Market Hypothesis and Its Critics
E. Jones (2016)
History of Guelph 1827–1927 by Leo A. Johnson (review)The Canadian Historical Review, 59
M. Veeman (1997)
Marketing Boards: The Canadian Experience RevisitedAmerican Journal of Agricultural Economics, 79
D. Dixon (1995)
Retailing in Classical Athens: Gleanings from Contemporary Literature and ArtJournal of Macromarketing, 15
H. Friedmann (1982)
The Political Economy of Food: The Rise and Fall of the Postwar International Food OrderAmerican Journal of Sociology, 88
C. Howe (1946)
Food Consumption at the National LevelAmerican Journal of Agricultural Economics, 28
P. Golder (2000)
Historical Method in Marketing Research with New Evidence on Long-Term Market Share StabilityJournal of Marketing Research, 37
Kathryn Merrett (2001)
A History of the Edmonton City Market 1900-2000: Urban Values and Urban Culture
Juan Aguirre (2007)
The farmer's market organic consumer of Costa RicaBritish Food Journal, 109
H. Palmer (1976)
Mosaic versus Melting Pot?: Immigration and Ethnicity in Canada and the United StatesInternational Journal, 31
W. Mackintosh (1923)
Economic Factors in Canadian HistoryThe Canadian Historical Review, 4
P. Jones, D. Comfort, D. Hillier (2004)
A case study of local food and its routes to market in the UKBritish Food Journal, 106
K. Marx
A Contribution to a Critique of Political Economy
J. Kirwan (2004)
Alternative Strategies in the UK Agro-Food System: Interrogating the Alterity of Farmers' MarketsSociologia Ruralis, 44
Sean Gouglas (1996)
Produce and Protection: Covent Garden Market, the Socioeconomic Elite, and the Downtown Core in London, Ontario, 1843-1915Urban History Review-revue D Histoire Urbaine, 25
L. Dries, T. Reardon, J. Swinnen (2004)
The Rapid Rise of Supermarkets in Central and Eastern Europe: Implications for the Agrifood Sector and Rural DevelopmentEuropean Economics eJournal
A. Akram‐Lodhi (2001)
‘We Earn Only for You’: Peasants and ‘Real’ Markets in Northern PakistanCapital & Class, 25
M. Grey (2000)
The industrial food stream and its alternatives in the United States: an introduction.Human Organization, 59
A. Hall, Veronika Mogyorody (2001)
Organic Farmers in Ontario: An Examination of the Conventionalization ArgumentSociologia Ruralis, 41
C. Wallgren (2006)
Local or global food markets: A comparison of energy use for transportLocal Environment, 11
E. Scott (1972)
The Spatial Structure of Rural Northern Nigeria: Farmers, Periodic Markets, and VillagesEconomic Geography, 48
M. Maruyama, Le Trung (2007)
Supermarkets in Vietnam: Opportunities and ObstaclesAsian Economic Journal, 21
F. Turner (1921)
The Frontier in American History
P. Kotler, S. Levy (1969)
Broadening the concept of marketing.Journal of marketing, 33 1
J. Blackman (1963)
The Food Supply of an Industrial TownBusiness History, 5
A. Goldman, Robert Krider, S. Ramaswami (1999)
The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets’ Continued Dominance in Hong KongJournal of Macromarketing, 19
P. Sharp (1955)
Three Frontiers: Some Comparative Studies of Canadian, American, and Australian SettlementPacific Historical Review, 24
W. Traill (2006)
The Rapid Rise of Supermarkets?S&P Global Market Intelligence Research Paper Series
Si-hyun Park (1981)
Rural Development in Korea: The Role of Periodic MarketsEconomic Geography, 57
J. Mayo (1993)
The American Grocery Store: The Business Evolution of an Architectural Space
Stanley Hollander, Kathleen Rassuli, D. Jones, L. Dix (2005)
Periodization in Marketing HistoryJournal of Macromarketing, 25
G. Day (1992)
Marketing's Contribution to the Strategy DialogueJournal of the Academy of Marketing Science, 20
Danielle Robinson (2007)
Modernizers and Traditionalists in Postwar Hamilton, Ontario: The Fate of a Farmers' Market, 1945-1965Urban History Review-revue D Histoire Urbaine, 36
R. Feagan, David Morris, K. Krug (2004)
Niagara region farmers' markets: local food systems and sustainability considerationsLocal Environment, 9
D. Connell, J. Smithers, A. Joseph (2008)
Farmers' markets and the “good food” value chain: a preliminary studyLocal Environment, 13
O. Moore (2006)
Understanding postorganic fresh fruit and vegetable consumers at participatory farmers’ markets in Ireland: reflexivity, trust and social movementsInternational Journal of Consumer Studies, 30
Cristine Bye (2006)
"I Like to Hoe My Own Row": A Saskatchewan Farm Woman's Notions about Work and Womanhood during the Great DepressionFrontiers: A Journal of Women Studies, 26
G. Stephenson, L. Lev, L. Brewer (2006)
When things don't work : some insights into why farmers' markets close
Terrence Witkowski, D. Jones (2006)
Qualitative Historical Research in Marketing
Craig Thompson, Gokcen Coskuner-Balli (2007)
Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communitiesJournal of Consumer Research, 34
G. Murray (1970)
Forty Years Ago: The Great Depression Comes to ArkansasThe Arkansas Historical Quarterly, 29
A. Blay-Palmer, B. Donald (2006)
A Tale of Three Tomatoes: The New Food Economy in Toronto, CanadaEconomic Geography, 82
J. Guthrie, Anna Guthrie, R. Lawson, Alan Cameron (2006)
Farmers' markets: the small business counter‐revolution in food production and retailingBritish Food Journal, 108
M. Farrell (1949)
Experience With Provincial Marketing Schemes in CanadaAmerican Journal of Agricultural Economics, 31
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
Purpose – Farmers' markets are often identified as the roots of marketing enterprise. They are usually considered as part of a traditional economy. This study seeks to examine how the social and political context shaped the appearance, growth, decline, and reappearance of farmers' markets in Canada. It aims to demonstrate the continuation and resilience of this industry. Design/methodology/approach – Published research and historical documents of Canadian farmers' markets were used to derive a periodization of events based on events and turning points to allow an understanding of the factors affecting business success. Findings – This study finds three eras of farmers' markets in Canada that were shaped by the social and political environment. In the first era, between 1800 and 1915, immigrants brought their conception of farmers' markets from Europe to the early settlements of the “new world.” In the second era between 1916 and 1970, as people moved west they became more self‐sufficient. Life became modernized and farming became more industrial. People shifted from their reliance on farmers' markets to more general mercantile stores and then to modern supermarkets. In the third era, starting in the 1970s, farmers' markets came into resurgence, largely as a result of a growing interest in the environment and local foods. They are currently, however, mostly relegated to a niche role in the modern food supply. Originality/value – This study shows how the success of a particular commercial enterprise, in this case farmers' markets, is shaped by and reacts to larger forces in the business environment.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Aug 3, 2012
Keywords: Farmers' markets; Marketing history; Marketing; Economic history; Canada
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.