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A framework for evaluating the impact of the internet on businesstobusiness ecommerce value delivery options

A framework for evaluating the impact of the internet on businesstobusiness ecommerce value... There are a number of traditional business strategy theories that have been used to discuss businesstobusiness B2B ecommerce strategy Transaction Cost Economics, ResourceBased View, Porters Market Forces Theory, and Channel Theory. However, there currently exists no comprehensive framework linking these theories into a method to rigorously assess value delivery strategies, and in particular to determine how to maximise the impact of the Internet as a value delivery channel. This paper answers this shortcoming by introducing a framework that draws together the main theories of strategic choice in a systematic fashion. In particular, the paper examines how different ways of delivering the same form of value rather than particular products from producer to customer may allow exploitation of the desirable features of the Internet to different degrees. By using a novel distribution business model from a reallife case study to illustrate this framework, the paper uncovers several novel ways the Internet can enhance B2B strategy. The main contribution of the paper is the development of a formal, semiquantitative model of value delivery strategy evaluation, which can be used as a starting point for practical evaluation of strategy choices in particular settings, and also as a theoretical tool for discussing the role of the Internet in B2B ecommerce in a more rigorous way. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Systems and Information Technology Emerald Publishing

A framework for evaluating the impact of the internet on businesstobusiness ecommerce value delivery options

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1328-7265
DOI
10.1108/13287260380000777
Publisher site
See Article on Publisher Site

Abstract

There are a number of traditional business strategy theories that have been used to discuss businesstobusiness B2B ecommerce strategy Transaction Cost Economics, ResourceBased View, Porters Market Forces Theory, and Channel Theory. However, there currently exists no comprehensive framework linking these theories into a method to rigorously assess value delivery strategies, and in particular to determine how to maximise the impact of the Internet as a value delivery channel. This paper answers this shortcoming by introducing a framework that draws together the main theories of strategic choice in a systematic fashion. In particular, the paper examines how different ways of delivering the same form of value rather than particular products from producer to customer may allow exploitation of the desirable features of the Internet to different degrees. By using a novel distribution business model from a reallife case study to illustrate this framework, the paper uncovers several novel ways the Internet can enhance B2B strategy. The main contribution of the paper is the development of a formal, semiquantitative model of value delivery strategy evaluation, which can be used as a starting point for practical evaluation of strategy choices in particular settings, and also as a theoretical tool for discussing the role of the Internet in B2B ecommerce in a more rigorous way.

Journal

Journal of Systems and Information TechnologyEmerald Publishing

Published: Jun 1, 2003

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