Access the full text.
Sign up today, get DeepDyve free for 14 days.
G. Walsh, K. Dinnie, Klaus-Peter Wiedmann (2006)
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in GermanyJournal of Services Marketing, 20
I. Cifuentes, I. León, Narciso Lario, J. Rives (2012)
RELACIÓN CIRCULAR ENTRE ÉTICA, RESPONSABILIDAD SOCIAL Y REPUTACIÓN DE LAS COOPERATIVAS, 107
Rita Mårtenson (2007)
Corporate brand image, satisfaction and store loyaltyInternational Journal of Retail & Distribution Management, 35
C. Agustin, Jagdip Singh (2005)
Curvilinear Effects of Consumer Loyalty Determinants in Relational ExchangesJournal of Marketing Research, 42
D. Mackinnon, C. Lockwood, J. Hoffman, S. West, V. Sheets (2002)
A comparison of methods to test mediation and other intervening variable effects.Psychological methods, 7 1
eman abd-el-salam, Ayman Shawky, tawfik el-nahas (2013)
THE IMPACT OF CORPORATE IMAGE AND REPUTATION ON SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: TESTING THE MEDIATING ROLE (CASE ANALYSIS IN AN INTERNATIONAL SERVICE COMPANY), 3
C. Bhattacharya, Sankar Sen (2003)
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with CompaniesJournal of Marketing, 67
Nha Nguyen, Gaston Leblanc (2001)
Corporate image and corporate reputation in customers` retention decisions in servicesJournal of Retailing and Consumer Services, 8
P. Podsakoff, D. Organ (1986)
Self-Reports in Organizational Research: Problems and ProspectsJournal of Management, 12
Xinshu Zhao, John Lynch, Qimei Chen (2010)
Reconsidering Baron and Kenny: Myths and Truths about Mediation AnalysisJournal of Consumer Research, 37
V. Zeithaml (1988)
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:Journal of Marketing, 52
D. Teece, G. Pisano, A. Shuen (1997)
DYNAMIC CAPABILITIES AND STRATEGIC MANAGEMENTStrategic Management Journal, 18
T. Duncan, S. Moriarty (1998)
A Communication-Based Marketing Model for Managing RelationshipsJournal of Marketing, 62
E. Naddor (1956)
Some Models of Inventory and an ApplicationManagement Science, 2
Corporate Reputation Review, 1
Revista de Administração Contemporânea, 14
Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, D. Pai (2010)
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate ReputationJournal of Business Ethics, 95
S. Helm (2006)
Exploring the Impact of Corporate Reputation on Consumer Satisfaction and LoyaltyJournal of Customer Behaviour, 5
Çiğdem Şatır (2006)
The nature of corporate reputation and the measurement of reputation componentsCorporate Communications: An International Journal, 11
V. Rindova, Ian Williamson, Antoaneta Petkova, J. Sever (2005)
Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputationAcademy of Management Journal, 48
R. Oliver (1996)
Satisfaction: A Behavioral Perspective On The Consumer
B. Yoo, Naveen Donthu, Sunghoe Lee (2000)
An examination of selected marketing mix elements and brand equityJournal of the Academy of Marketing Science, 28
N. Terblanche (2014)
Validation of the Customer-Based Corporate Reputation Scale in a Retail ContextInternational Journal of Market Research, 56
B. Yoo, Naveen Donthu (2001)
Developing and validating a multidimensional consumer-based brand equity scaleJournal of Business Research, 52
A. Caruana, M. Ewing (2010)
How corporate reputation, quality, and value influence online loyaltyJournal of Business Research, 63
A. Carmeli, Ashler Tishler (2004)
The relationships between intangible organizational elements and organizational performanceSouthern Medical Journal, 25
James Faircloth, L. Capella, B. Alford (2001)
The Effect of Brand Attitude and Brand Image on Brand EquityJournal of Marketing Theory and Practice, 9
Nha Nguyen (2006)
The Perceived Image of Service Cooperatives: An Investigation in Canada and MexicoCorporate Reputation Review, 9
Rüçhan Kayaman, H. Arasli (2007)
Customer based brand equity: evidence from the hotel industryManaging Service Quality, 17
Nancy Grund (1996)
Reputation: Realizing Value from the Corporate ImageAcademy of Management Perspectives, 10
V. Folkes (1988)
Recent Attribution Research in Consumer Behavior: A Review and New DirectionsJournal of Consumer Research, 14
Ángel VILLAREJO-RAMOS, M. Sánchez-Franco (2005)
The impact of marketing communication and price promotion on brand equityJournal of Brand Management, 12
Management, 2
P. Argenti, J. Forman (2002)
The Power of Corporate Communication: Crafting the Voice and Image of Your Business
T. Andreassen, Bodil Lindestad (1998)
The Effect of Corporate Image in the Formation of Customer LoyaltyJournal of Service Research, 1
Shaun Smith, J. Wheeler (2002)
Managing the Customer Experience: Turning customers into advocates
Lucia Gatti, A. Caruana, I. Snehota (2012)
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand managementJournal of Brand Management, 20
REVESCO. Revista de estudios cooperativos, 98
J. Campo, Isidro Pardo, Felipe Perlines (2014)
Influence factors of trust building in cooperation agreementsJournal of Business Research, 67
R. Woodruff (1997)
Customer value: The next source for competitive advantageJournal of the Academy of Marketing Science, 25
Journal Marketing Research, 18
Wei-wei Tang (2007)
IMPACT OF CORPORATE IMAGE AND CORPORATE REPUTATION ON CUSTOMER LOYALTY: A REVIEW, 1
V. Grougiou, Emmanouil Dedoulis, Stergios Leventis (2016)
Corporate social responsibility reporting and organizational stigma: the case of "sin" industries.Journal of Business Research, 69
Ezequiel Reficco, E. Ogliastri (2009)
Empresa y sociedad en América Latina: una introducciónAcademia-revista Latinoamericana De Administracion, 43
Yonggui Wang, H. Lo, Y. Hui (2003)
The antecedents of service quality and product quality and their influences on bank reputation: evidence from the banking industry in ChinaManaging Service Quality, 13
B. Otubanjo, T. Melewar (2007)
Understanding the meaning of corporate identity: a conceptual and semiological approachCorporate Communications: An International Journal, 12
P. Vlachos, N. Panagopoulos, Adam Rapp (2013)
Feeling Good by Doing Good: Employee CSR-Induced Attributions, Job Satisfaction, and the Role of Charismatic LeadershipJournal of Business Ethics, 118
C.B.M. vanRiel, J. Balmer (1997)
Corporate identity: The concept, its measurement and management
Rodolphe Durand, Déborah Philippe (2011)
The impact of norm-conforming behaviors on firm reputation
M. Morsing, M. Schultz, K. Nielsen (2008)
The ‘Catch 22’ of communicating CSR: Findings from a Danish studyJournal of Marketing Communications, 14
Kenny Lim, A. O'Cass (2001)
Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐originJournal of Product & Brand Management, 10
S. Helm (2007)
One reputation or many?: Comparing stakeholders' perceptions of corporate reputationCorporate Communications: An International Journal, 12
Jane Claydon (2011)
A new direction for CSR: the shortcomings of previous CSR models and the rationale for a new modelSocial Responsibility Journal, 7
Francisco Bravo, C. Abad, J. Briones (2015)
The board of directors and corporate reputation: an empirical analysisAcademia-revista Latinoamericana De Administracion, 28
Kevin Keller (1993)
Conceptualizing, Measuring, and Managing Customer-Based Brand EquityJournal of Marketing, 57
J. Thomaz, E. Brito (2010)
Reputação corporativa: construtos formativos e implicações para a gestãoRAC: Revista de Administração Contemporânea, 14
Management Dynamics, 23
A. Carmeli (2004)
Assessing Core Intangible ResourcesEuropean Management Journal, 22
Yonggui Wang, J. Kandampully, H. Lo, Guicheng Shi (2006)
The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese StudyCorporate Reputation Review, 9
Richard Jones (2005)
Finding sources of brand value: Developing a stakeholder model of brand equityJournal of Brand Management, 13
C. Bhattacharya, Daniel Korschun, Sankar Sen (2009)
Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility InitiativesJournal of Business Ethics, 85
Djafri Fares, O. Kachkar (2013)
The Impact of Service Quality, Student Satisfaction, and University Reputation on Student Loyalty: A Case Study of International Students in IIUM, MalaysiaInformation Management and Business Review, 5
M. Castro, G. Lopez (2006)
LA IMPORTANCIA DE LA REPUTACIN EMPRESARIAL EN LA OBTENCIN DE VENTAJAS COMPETITIVAS SOSTENIBLES
Kent Walker (2010)
A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and TheoryCorporate Reputation Review, 12
Raquel Poyatos, María Gámez, Juan Hernández (2009)
El buen gobierno corporativo en las sociedades cooperativas [Good corporate governance in cooperative enterprise]
Francesco Lurati (2004)
For Your Bookshelf: The Power of Corporate Communication: Crafting the Voice and Image of Your BusinessCorporate Reputation Review, 7
Casimiro Graca, Coelho Arnaldo (2016)
The role of corporate reputation on co-operants behavior and organizational performanceJournal of Management Development, 35
Z. Huang, L. Cai (2015)
Modeling consumer-based brand equity for multinational hotel brands - when hosts become guests.Tourism Management, 46
G. Walsh, S. Beatty, E. Shiu (2009)
The customer-based corporate reputation scale: replication and short formJournal of Business Research, 62
P. Podsakoff, Scott MacKenzie, Jeong-Yeon Lee, Nathan Podsakoff (2003)
Common method biases in behavioral research: a critical review of the literature and recommended remedies.The Journal of applied psychology, 88 5
K. Podnar, Urška Tuškej, Urša Golob (2012)
Mapping semantic meaning of corporate reputation in global economic crisis context: A Slovenian studyPublic Relations Review, 38
Bharati Hawabhay, R. Abratt, M. Peters (2009)
The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in MauritiusCorporate Reputation Review, 12
Xueming Luo, C. Bhattacharya (2006)
Corporate Social Responsibility, Customer Satisfaction, and Market ValueJournal of Marketing, 70
P. Davis, S. Worthington (1993)
Cooperative values: Change and continuity in capital accumulation the case of the British Cooperative BankJournal of Business Ethics, 12
C. Fornell, D. Larcker (1981)
Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research, 18
E. Shiu, S. Pervan, L. Bove, S. Beatty (2011)
Reflections on discriminant validity: Reexamining the Bove et al. (2009) findingsJournal of Business Research, 64
James Brickley, Clifford Smith, J. Zimmerman (2002)
Business Ethics and Organizational ArchitectureJournal of Banking and Finance, 26
Jim Crimmins (2000)
Better Measurement and Management of Brand ValueJournal of Advertising Research, 40
P. Berthon, James Hulbert, L. Pitt (1999)
To Serve or Create? Strategic Orientations toward Customers and InnovationCalifornia Management Review, 42
A. Rangaswamy, Raymond Burke, Terence Oliva (1993)
Brand equity and the extendibility of brand namesInternational Journal of Research in Marketing, 10
Umit Alniacik, Erşan Ci̇ğeri̇m, Kultigin Akcin, Orkun Bayram (2011)
Independent and joint effects of perceived corporate reputation, affective commitment and job satisfaction on turnover intentionsProcedia - Social and Behavioral Sciences, 24
J. Peloza, Jingzhi Shang (2011)
How can corporate social responsibility activities create value for stakeholders? A systematic reviewJournal of the Academy of Marketing Science, 39
S. Zadek (2006)
Responsible competitiveness: reshaping global markets through responsible business practicesCorporate Governance, 6
Allan Shocker, D. Aaker (1991)
Managing Brand Equity
Ping Lei, A. Jolibert (2012)
A three-model comparison of the relationship between quality, satisfaction and loyalty: an empirical study of the Chinese healthcare systemBMC Health Services Research, 12
Hsin‐Hui Lin, Yi-Shun Wang (2006)
An examination of the determinants of customer loyalty in mobile commerce contextsInf. Manag., 43
Hsiang-Ming Lee, Ching‐Chi Lee, Couchen Wu (2011)
Brand image strategy affects brand equity after M&AEuropean Journal of Marketing, 45
Vesna Babić-Hodović, Eldin Mehic, Maja Arslanagić-Kalajdžić (2011)
Influence of Banks’ Corporate Reputation on Organizational Buyers Perceived ValueProcedia - Social and Behavioral Sciences, 24
Stefania Romenti (2010)
Reputation and stakeholder engagement: an Italian case studyJournal of Communication Management, 14
S. Flatt, S. Kowalczyk (2008)
Creating Competitive Advantage through Intangible Assets: The Direct and Indirect Effects of Corporate Culture and ReputationAdvances in Competitiveness Research, 16
Won‐Moo Hur, Hanna Kim, J. Woo (2014)
How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and ReputationJournal of Business Ethics, 125
T. Brown, Peter Dacin, M. Pratt, D. Whetten (2006)
Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminologyJournal of the Academy of Marketing Science, 34
Adil Belhouari, I. Martínez, Marie-Josée Lapointe, Benoît Tremblay (2005)
La responsabilidad social de las empresas: ¿un nuevo valor para las cooperativas?
Jongchul Park, Hanjoon Lee, Chankon Kim (2014)
Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectivesJournal of Business Research, 67
R. Gray, Reza Kouhy, Simon Lavers (1995)
Corporate social and environmental reportingAccounting, Auditing & Accountability Journal, 8
Kevin Keller, D. Lehmann (2006)
Brands and Branding: Research Findings and Future PrioritiesMarketing Science, 25
N. Terblanche (2015)
Studies on Customer-Based Corporate Reputation Scales: Some Application Guidelines for Emerging MarketsJournal of Transnational Management, 20
Hamed Shamma (2012)
Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and ImplicationsInternational Journal of Biometrics, 7
A. Parasuraman, Dhruv Grewal (2000)
The impact of technology on the quality-value-loyalty chain: A research agendaJournal of the Academy of Marketing Science, 28
J. Kandampully, H. Hu (2007)
Do hoteliers need to manage image to retain loyal customersInternational Journal of Contemporary Hospitality Management, 19
International Journal of Business and Management, 7
S. Samiee, Kendall Roth (1992)
The Influence of Global Marketing Standardization on PerformanceJournal of Marketing, 56
N. Bontis, Lorne Booker, A. Serenko (2007)
The mediating effect of organizational reputation on customer loyalty and service recommendation in the banking industryManagement Decision, 45
PurposeThe purpose of this paper is to understand the precursors of corporate reputation (CR) and their impacts on brand equity (BE), and to analyse the moderating role of corporate social responsibility (CSR) perceptions.Design/methodology/approachThis study proposes a theoretical model which is tested using structural equation modelling. In total, 464 valid questionnaires were collected from a sample of customers of the biggest union of dairy cooperatives of the Iberian Peninsula.FindingsResults show that the better the reputation, the higher the BE; however, these findings are more robust among customers with higher perceptions of CSR.Research limitations/implicationsThis study is based on cross-sectional data from a single company.Practical implicationsThe results may help managers build a better reputation and therefore increase their BE. CSR practices are essential to reinforcing this relationship.Social implicationsThis paper contributes to the competitiveness of a type of organisation which is closely associated to the social structure of the rural population.Originality/valueThe results may help cooperatives’ managers to increase CR and BE. The emphasis is on the need to adopt CSR practices.
Academia Revista Latinoamericana de Administración – Emerald Publishing
Published: Jun 5, 2017
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.