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2004 The South African Wine Market

2004 The South African Wine Market The wine industry's contribution to the country's gross domestic product is 16.3 billion rand. The total turnover of wine and alcoholic associated beverages amounted to 10.7 billion, of which R3.2 billion was exported. The industry provided direct employment for 257,000 people, and wine tourism for 59,000. There was a significant increase in local excise duty, and overall the standard wine prices increased noticeably during 2004. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

2004 The South African Wine Market

Garrett, Peter
International Journal of Wine Marketing , Volume 17 (2): 5 – Feb 1, 2005
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008790
Publisher site
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Abstract

The wine industry's contribution to the country's gross domestic product is 16.3 billion rand. The total turnover of wine and alcoholic associated beverages amounted to 10.7 billion, of which R3.2 billion was exported. The industry provided direct employment for 257,000 people, and wine tourism for 59,000. There was a significant increase in local excise duty, and overall the standard wine prices increased noticeably during 2004.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Feb 1, 2005

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