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<jats:p> Anti-fat bias has become a critical issue to address given the moral panic over perceptions of the prevalence of ‘obesity’ that leads to further stigmatization of fatness ( Boero, 2007 ; Campos et al., 2006 ; Flegal et al., 2010 ; Gard, 2010 ; Tischner & Malson, 2008 ). Fat phobic attitudes result in negative outcomes for employment, relationships, and health care provision ( Teachman & Brownell, 2001 ; Maranto & Stenoien, 2000 ). The United States media has frequently been identified as a source that further reinforces stereotypes and contributes to anti-fat stigma ( Himes & Thompson, 2007 ). Specifically, the representation of fat characters in television has risen in recent years ( Himes & Thompson, 2007 ), possibly due to public pressure, marketing goals, or to better represent the general population. However, are these allegedly fat positive depictions effective alternatives to fat stigma? In the case of the Fox Television network's reality dating series featuring fat contestants, More to Love, pseudo-fat acceptance is the result. In this paper, we rely on a textual analysis of More to Love (in select episodes and promotional material) to highlight the undermining of fat acceptance in popular American media sources. We will discuss how pseudo-fat acceptance in this program further reinforces anti-fat stigma. Implications of fat stigmatizing and fat positive representation in the media will also be suggested. </jats:p>
Somatechnics – Edinburgh University Press
Published: Mar 1, 2012
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