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Shifting Agencies through New Media: New Social Statuses for Female South Korean Shamans

Shifting Agencies through New Media: New Social Statuses for Female South Korean Shamans South Korean shamans (mansin) increasingly rely on new media for networking and advertising their services. They exert power and intention through their manipulation of the Internet and other mass communication media, while facilitating the expansion of these spiritual activities in South Korea and internationally, despite the lingering stigma. Historically, Korean shamanism (musok) was an orally transmitted tradition that was mastered mainly by illiterate low-ranking women within the neo-Confucian hierarchy. A growth in literacy has sparked a process of change, which has been accelerated by new media and technology. Since the 1970s, the individual agency of mansin in creating positive publicity and a positive social image for themselves has significantly increased. Evidence of this new agency is based on fieldwork among successful mansin in Seoul. Daily and ritual mansin activities, film representation of mansin, Internet home pages, and online portals of musok associations are analyzed to demonstrate how the visual and textual dimensions of the new media work jointly with other semiotic modalities to construct the image and scope of musok in contemporary South Korea and worldwide. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Korean Studies Duke University Press

Shifting Agencies through New Media: New Social Statuses for Female South Korean Shamans

Journal of Korean Studies , Volume 21 (1) – Mar 16, 2016

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References (77)

Copyright
Copyright © 2016 by the Trustees of Columbia University in the City of New York
ISSN
0731-1613
eISSN
2158-1665
DOI
10.1353/jks.2016.0009
Publisher site
See Article on Publisher Site

Abstract

South Korean shamans (mansin) increasingly rely on new media for networking and advertising their services. They exert power and intention through their manipulation of the Internet and other mass communication media, while facilitating the expansion of these spiritual activities in South Korea and internationally, despite the lingering stigma. Historically, Korean shamanism (musok) was an orally transmitted tradition that was mastered mainly by illiterate low-ranking women within the neo-Confucian hierarchy. A growth in literacy has sparked a process of change, which has been accelerated by new media and technology. Since the 1970s, the individual agency of mansin in creating positive publicity and a positive social image for themselves has significantly increased. Evidence of this new agency is based on fieldwork among successful mansin in Seoul. Daily and ritual mansin activities, film representation of mansin, Internet home pages, and online portals of musok associations are analyzed to demonstrate how the visual and textual dimensions of the new media work jointly with other semiotic modalities to construct the image and scope of musok in contemporary South Korea and worldwide.

Journal

Journal of Korean StudiesDuke University Press

Published: Mar 16, 2016

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