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1999 by Duke University Press. positions 7:2 Fall 1999 tiple, layered, and malleable. One facet of identity that typifies this is aglobal hypermasculinity that is currently permeating the world political economy. In East Asia especially, this is dispersed through and disguised as modernization and internationalization.3 Under the rubric of globalization, local and global media (backed by state and corporate capital, respectively) naturalize hypermasculinity as part and parcel of the economic development of manly states and manly firms. Confirmed in this is a deepening of the globalist bias. In addition to a valorization of openness, globalization carries with it an association of capitalintensive, upwardly mobile hypermasculinity. This is opposed to an implicitly closed, localized, service-based, and socially regressive hyperfemininity. Hypermasculinityâs promise and its appeal lie partly in its easy application to diverse contexts where it-and such notions as the manly state and the be grounded in entrenched traditions of the patriarâbull marketâ-can chal household. At the same time, hypermasculinity cracks with internal contradictions as it pushes for greater and more intensive competition, often for the same (and thereby proportionately shrinking) objects of desire. Furthermore, by its very nature, global hypermasculinity contains âthe Otherâ within. To demonstrate, I focus here
positions asia critique – Duke University Press
Published: Sep 1, 1999
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