Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Re-Advertising Hong Kong: Nostalgia Industry and Popular History

Re-Advertising Hong Kong: Nostalgia Industry and Popular History positions 9:1 Spring 2001 there are gaps from which individuals can find nostalgic pleasure through their idiosyncratic reading of ideological texts. Moving beyond the binary of seeing popular texts as sites of control or resistance, this case study will show the interlocking connections of ideological discipline and interpretative pleasure in a politically unofficial popular history and an ideologically “official” narrative of transnational capitalism. Despite their idiosyncrasy, the particular nostalgic practices of Hong Kong people are deeply embedded in the sociohistorical context of sovereignty reversion. Within restrictive discursive spaces, the history retold in the TV commercial under discussion is shaped by the advertiser, the Hong Kong and Shanghai Bank (Hong Kong Bank), which was a quasi-central bank privileged by the colonial government and is still one of the dominant players in the Hong Kong capitalistic economy. Although the history of Hong Kong represented in the commercial is highly selective, the text is produced and consumed with a strong commitment to modernist ideas of progress and factual historicity. On a microlevel, these nostalgic practices of textual production and consumption are also regulated by the strong social desire for continuity at a time of extraordinary change. Combining analyses of contextual control http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png positions asia critique Duke University Press

Re-Advertising Hong Kong: Nostalgia Industry and Popular History

Ma, Eric Kit-Wai
positions asia critique , Volume 9 (1) – Mar 1, 2001
Download PDF
29 pages

Loading next page...
 
/lp/duke-university-press/re-advertising-hong-kong-nostalgia-industry-and-popular-history-9D3fHLz0Eo

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Duke University Press
Copyright
Copyright 2001 by Duke University Press
ISSN
1067-9847
eISSN
1527-8271
DOI
10.1215/10679847-9-1-131
Publisher site
See Article on Publisher Site

Abstract

positions 9:1 Spring 2001 there are gaps from which individuals can find nostalgic pleasure through their idiosyncratic reading of ideological texts. Moving beyond the binary of seeing popular texts as sites of control or resistance, this case study will show the interlocking connections of ideological discipline and interpretative pleasure in a politically unofficial popular history and an ideologically “official” narrative of transnational capitalism. Despite their idiosyncrasy, the particular nostalgic practices of Hong Kong people are deeply embedded in the sociohistorical context of sovereignty reversion. Within restrictive discursive spaces, the history retold in the TV commercial under discussion is shaped by the advertiser, the Hong Kong and Shanghai Bank (Hong Kong Bank), which was a quasi-central bank privileged by the colonial government and is still one of the dominant players in the Hong Kong capitalistic economy. Although the history of Hong Kong represented in the commercial is highly selective, the text is produced and consumed with a strong commitment to modernist ideas of progress and factual historicity. On a microlevel, these nostalgic practices of textual production and consumption are also regulated by the strong social desire for continuity at a time of extraordinary change. Combining analyses of contextual control

Journal

positions asia critique – Duke University Press

Published: Mar 1, 2001

There are no references for this article.