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From Swallowing the Red Pill to Failing to Build the Wall: Allusive Cognitive Metaphors in Advocating Political and Extremist Views

From Swallowing the Red Pill to Failing to Build the Wall: Allusive Cognitive Metaphors in... The article analyzes how allusive cognitive metaphors (ACMs) function as a persuasive narrative strategy in contemporary social media–fueled storytelling cultures. The ACM is a concise way of combining intertextual and metaphorical meaning-making for use in viral storytelling. Well-known works of fiction function as a shared baseline that can be easily alluded to. This narrative-metaphorical strategy has been adopted especially frequently by populists and online groups advocating extreme ideologies, one of the prominent and influential cases being “the red pill,” coined by the antifeminist manosphere. The popularity of ACMs suggests that the interpretive contexts and target texts that narrative scholarship has grown accustomed to are changing, and that scholars of narrative and fiction need to adapt to the new challenges stemming from the ever-expanding digital sphere. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Poetics Today Duke University Press

From Swallowing the Red Pill to Failing to Build the Wall: Allusive Cognitive Metaphors in Advocating Political and Extremist Views

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Copyright
Copyright © 2022 by Porter Institute for Poetics and Semiotics
ISSN
0333-5372
eISSN
1527-5507
DOI
10.1215/03335372-9642637
Publisher site
See Article on Publisher Site

Abstract

The article analyzes how allusive cognitive metaphors (ACMs) function as a persuasive narrative strategy in contemporary social media–fueled storytelling cultures. The ACM is a concise way of combining intertextual and metaphorical meaning-making for use in viral storytelling. Well-known works of fiction function as a shared baseline that can be easily alluded to. This narrative-metaphorical strategy has been adopted especially frequently by populists and online groups advocating extreme ideologies, one of the prominent and influential cases being “the red pill,” coined by the antifeminist manosphere. The popularity of ACMs suggests that the interpretive contexts and target texts that narrative scholarship has grown accustomed to are changing, and that scholars of narrative and fiction need to adapt to the new challenges stemming from the ever-expanding digital sphere.

Journal

Poetics Today – Duke University Press

Published: Jun 1, 2022

References

  • Fight Club Author Chuck Palahniuk on His Book Becoming a Bible for the Incel Movement
    Beaumont-Thomas, Ben
  • The Poetics of Literary Allusion
    Ben-Porat, Ziva
  • Introduction: Approaching Metaphor in Political Discourse
    Breeze, Ruth Ruth, Breeze Saíz, Carmen Llamas
  • The (Alt)right to rape: Violated White Masculinities in the Alt-right, and the Film Nocturnal Animals
    Brigley Thompson, Zoë
  • Creative Metaphor in Literature
    Caracciolo, Marco Semino, Demjén,
  • Metaphorical Patterns in Anthropocene Fiction
    Caracciolo, Marco Ionescu, Andrei Fransoo, Ruben
  • The Story Logic of Social Media: Co-construction and Emergent Narrative Authority
    Dawson, Paul Mäkelä, Maria
  • The End of Literature; or, What Purposes Does It Continue to Serve?
    Even-Zohar, Itamar Feijó, Elias J. Torres Monegal, Antonio
  • Alphas, Betas, and Incels: Theorizing the Masculinities of the Manosphere
    Ging, Debbie
  • Online Misogyny,
    Ging, Debbie Siapera, Eugenia
  • Conventional Metaphor and the Latent Ideology of Racism
    Goatly, Andrew Fludernik, Monika
  • Sexual Violence in the ‘Manosphere’: Antifeminist Men's Rights Discourses on Rape
    Gotell, Lise Dutton, Emily
  • Towards a Descriptive Poetics of Allusion
    Hebel, Udo J Plett, Heinrich F.
  • The Wall Is Coming: Trump Becomes World's Worst Game of Thrones Fan
    Heritage, Stuart
  • Technologies, Texts, and Affordances
    Hutchby, Ian
  • Toward a Theory of Counter-narratives: Narrative Contestation, Cultural Canonicity, and Tellability
    Hyvärinen, Matti Lueg, Lundholt,
  • Systemic Misogyny Exposed: Translating Rapeglish from the Manosphere with a Random Rape Threat Generator
    Jane, Emma
  • The Alt-right: Reactionary Rehabilitation for White Masculinity
    Kelly, Anne
  • Word, Dialogue, and Novel
    Kristeva, Julia Gora, Thomas Jardine, Alice Roudiez, Leon S. Roudiez, Leon S.
  • Conceptual Metaphor Theory
    Kövecses, Zoltán Semino, Demjén,
  • Intertextuality and the Depiction of Ideological Conflicts: The Case of V for Vendetta
    Lewandowski, Wojciech
  • Youth Collective Political Expression on Social Media: The Role of Affordances and Memetic Dimensions for Voicing Political Views
    Literat, Ioana Kligler-Vilenchik, Neta
  • The Matrix Is an Allegory for Being Transgender, According to Director Lilly Wachowski
    López, Canela
  • Allusion
    Machacek, Gregory
  • Dangers of Narrative: A Critical Approach to Narratives of Personal Experience in Contemporary Story Economy
    Mäkelä, Maria Björninen, Samuli Karttunen, Laura Nurminen, Matias Raipola, Juha Rantanen, Tytti
  • Drinking Male Tears: Language, the Manosphere, and Networked Harassment
    Marwick, Alice E. Caplan, Robyn
  • Data and Society Research Institute
    Marwick, Alice E. Lewis, Rebecca
  • On the Use and Abuse of Narrative for Life: Toward an Ethics of Storytelling
    Meretoja, Hanna Schiff, Brian McKim, A. Elizabeth Patron, Sylvie
  • A Dialogics of Counter-narratives
    Meretoja, Hanna
  • Internet Memes
    Miltner, Kate M Burgess, Jean Marwick, Alice E. Poell, Thomas
  • Metaphor and Persuasion in Politics
    Musolff, Andreas Semino, Demjén,
  • Metaphor Framing in Political Discourse
    Musolff, Andreas
  • ‘This Is Similar to Vincent Chin’: Intertextuality, Referring Expressions, and the Discursive Construction of Asian American Activist Identities in an Online Messaging Community
    Nguyen, Naomee-Minh
  • Meme Templates as Expressive Repertoires in Globalizing World: A Cross-Linguistic Study
    Nissenbaum, Asaf Shifman, Limor
  • Narrative Warfare: The ‘Careless’ Reinterpretation of Literary Canon in Online Antifeminism
    Nurminen, Matias Browse, Sam Gibbons, Alison Hatavara, Mari
  • ‘The Big Bang of Chaotic Masculine Disruption’: A Critical Narrative Analysis of the Radical Masculinity Movement's Counter-narrative Strategies
    Nurminen, Matias Lueg, Lundholt,
  • On Alluding
    Perri, Carmela
  • Conceptual Metaphors in Donald Trump's Political Speeches: Framing His Topics and (Self-)Constructing his Persona
    Pilyarchuk, Kateryna Onysko, Alexander
  • How the Red Pill Got to Elon Musk: A Brief Look Back at Public Figures Co-opting The Matrix
    Rao, Sonia
  • ‘The Matrix Resurrections’ Tries to Un-Redpill America
    Robertson, Derek
  • The Wall Is Coming
    Trump, Donald (@realdonaldtrump)
  • The Persistence of Misogyny: From the Streets, to Our Screens, to the White House
    Vickery, Jacqueline Ryan Everbach, Tracy Ryan Vickery, Jacqueline Everbach, Tracy
  • The Red Pill, Unicorns, and White Knights: Cultural Symbolism and Conceptual Metaphor in the Slang of Online Incel Communities
    Waśniewska, Małgorzata Tomaszczyk, Barbara Lewandowska-
  • Ideological Imagination: Intertextual and Correlational Metaphors in Political Discourse
    Zinken, Jörg
  • Fight Club Author Chuck Palahniuk on His Book Becoming a Bible for the Incel Movement
    Beaumont-Thomas, Ben
  • The Poetics of Literary Allusion
    Ben-Porat, Ziva
  • Introduction: Approaching Metaphor in Political Discourse
    Breeze, Ruth Ruth, Breeze Saíz, Carmen Llamas
  • The (Alt)right to rape: Violated White Masculinities in the Alt-right, and the Film Nocturnal Animals
    Brigley Thompson, Zoë
  • Creative Metaphor in Literature
    Caracciolo, Marco Semino, Demjén,
  • Metaphorical Patterns in Anthropocene Fiction
    Caracciolo, Marco Ionescu, Andrei Fransoo, Ruben
  • The Story Logic of Social Media: Co-construction and Emergent Narrative Authority
    Dawson, Paul Mäkelä, Maria
  • The End of Literature; or, What Purposes Does It Continue to Serve?
    Even-Zohar, Itamar Feijó, Elias J. Torres Monegal, Antonio
  • Alphas, Betas, and Incels: Theorizing the Masculinities of the Manosphere
    Ging, Debbie
  • Online Misogyny,
    Ging, Debbie Siapera, Eugenia
  • Conventional Metaphor and the Latent Ideology of Racism
    Goatly, Andrew Fludernik, Monika
  • Sexual Violence in the ‘Manosphere’: Antifeminist Men's Rights Discourses on Rape
    Gotell, Lise Dutton, Emily
  • Towards a Descriptive Poetics of Allusion
    Hebel, Udo J Plett, Heinrich F.
  • The Wall Is Coming: Trump Becomes World's Worst Game of Thrones Fan
    Heritage, Stuart
  • Technologies, Texts, and Affordances
    Hutchby, Ian
  • Toward a Theory of Counter-narratives: Narrative Contestation, Cultural Canonicity, and Tellability
    Hyvärinen, Matti Lueg, Lundholt,
  • Systemic Misogyny Exposed: Translating Rapeglish from the Manosphere with a Random Rape Threat Generator
    Jane, Emma
  • The Alt-right: Reactionary Rehabilitation for White Masculinity
    Kelly, Anne
  • Word, Dialogue, and Novel
    Kristeva, Julia Gora, Thomas Jardine, Alice Roudiez, Leon S. Roudiez, Leon S.
  • Conceptual Metaphor Theory
    Kövecses, Zoltán Semino, Demjén,
  • Intertextuality and the Depiction of Ideological Conflicts: The Case of V for Vendetta
    Lewandowski, Wojciech
  • Youth Collective Political Expression on Social Media: The Role of Affordances and Memetic Dimensions for Voicing Political Views
    Literat, Ioana Kligler-Vilenchik, Neta
  • The Matrix Is an Allegory for Being Transgender, According to Director Lilly Wachowski
    López, Canela
  • Allusion
    Machacek, Gregory
  • Dangers of Narrative: A Critical Approach to Narratives of Personal Experience in Contemporary Story Economy
    Mäkelä, Maria Björninen, Samuli Karttunen, Laura Nurminen, Matias Raipola, Juha Rantanen, Tytti
  • Drinking Male Tears: Language, the Manosphere, and Networked Harassment
    Marwick, Alice E. Caplan, Robyn
  • Data and Society Research Institute
    Marwick, Alice E. Lewis, Rebecca
  • On the Use and Abuse of Narrative for Life: Toward an Ethics of Storytelling
    Meretoja, Hanna Schiff, Brian McKim, A. Elizabeth Patron, Sylvie
  • A Dialogics of Counter-narratives
    Meretoja, Hanna
  • Internet Memes
    Miltner, Kate M Burgess, Jean Marwick, Alice E. Poell, Thomas
  • Metaphor and Persuasion in Politics
    Musolff, Andreas Semino, Demjén,
  • Metaphor Framing in Political Discourse
    Musolff, Andreas
  • ‘This Is Similar to Vincent Chin’: Intertextuality, Referring Expressions, and the Discursive Construction of Asian American Activist Identities in an Online Messaging Community
    Nguyen, Naomee-Minh
  • Meme Templates as Expressive Repertoires in Globalizing World: A Cross-Linguistic Study
    Nissenbaum, Asaf Shifman, Limor
  • Narrative Warfare: The ‘Careless’ Reinterpretation of Literary Canon in Online Antifeminism
    Nurminen, Matias Browse, Sam Gibbons, Alison Hatavara, Mari
  • ‘The Big Bang of Chaotic Masculine Disruption’: A Critical Narrative Analysis of the Radical Masculinity Movement's Counter-narrative Strategies
    Nurminen, Matias Lueg, Lundholt,
  • On Alluding
    Perri, Carmela
  • Conceptual Metaphors in Donald Trump's Political Speeches: Framing His Topics and (Self-)Constructing his Persona
    Pilyarchuk, Kateryna Onysko, Alexander
  • How the Red Pill Got to Elon Musk: A Brief Look Back at Public Figures Co-opting The Matrix
    Rao, Sonia
  • ‘The Matrix Resurrections’ Tries to Un-Redpill America
    Robertson, Derek
  • The Wall Is Coming
    Trump, Donald (@realdonaldtrump)
  • The Persistence of Misogyny: From the Streets, to Our Screens, to the White House
    Vickery, Jacqueline Ryan Everbach, Tracy Ryan Vickery, Jacqueline Everbach, Tracy
  • The Red Pill, Unicorns, and White Knights: Cultural Symbolism and Conceptual Metaphor in the Slang of Online Incel Communities
    Waśniewska, Małgorzata Tomaszczyk, Barbara Lewandowska-
  • Ideological Imagination: Intertextual and Correlational Metaphors in Political Discourse
    Zinken, Jörg