Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Where next for comrade? On the use of ideology-based address forms in post-Communist societies (with reference to modern-day Serbia)

Where next for comrade? On the use of ideology-based address forms in post-Communist societies... Abstract The article reports on some preliminary findings of an ongoing research initiative investigating the pragmatics of daily interaction, cross-culturally and trans-nationally. Phase one of the initiative looks into the specifics of how cultural differences impact on cultural values, social categories and, ultimately, communicative styles, focusing initially on address forms (Larina et al. 2011). More specifically, the article looks into the current status of the ideology-based address form comrade , its pragma-semantic profile and rules governing its usage in post-Communist Eastern-European societies, looking primarily into selected instances of public communication and media language in modern-day Serbia. Having identified and contextualised key usage patterns of the ideology-based forms of address clustering around the title comrade (in Serbian: drug , m. and drugarica , f.) and the set of options associated with it, the article concludes by suggesting future parameters of research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Lodz Papers in Pragmatics de Gruyter

Where next for comrade? On the use of ideology-based address forms in post-Communist societies (with reference to modern-day Serbia)

Kurteš, Svetlana
Lodz Papers in Pragmatics , Volume 9 (1) – Jun 1, 2013
Download PDF
25 pages

Loading next page...
 
/lp/de-gruyter/where-next-for-comrade-on-the-use-of-ideology-based-address-forms-in-r0MJjOJJ4s
Publisher
de Gruyter
Copyright
Copyright © 2013 by the
ISSN
1895-6106
eISSN
1898-4436
DOI
10.1515/lpp-2013-0004
Publisher site
See Article on Publisher Site

Abstract

Abstract The article reports on some preliminary findings of an ongoing research initiative investigating the pragmatics of daily interaction, cross-culturally and trans-nationally. Phase one of the initiative looks into the specifics of how cultural differences impact on cultural values, social categories and, ultimately, communicative styles, focusing initially on address forms (Larina et al. 2011). More specifically, the article looks into the current status of the ideology-based address form comrade , its pragma-semantic profile and rules governing its usage in post-Communist Eastern-European societies, looking primarily into selected instances of public communication and media language in modern-day Serbia. Having identified and contextualised key usage patterns of the ideology-based forms of address clustering around the title comrade (in Serbian: drug , m. and drugarica , f.) and the set of options associated with it, the article concludes by suggesting future parameters of research.

Journal

Lodz Papers in Pragmatics – de Gruyter

Published: Jun 1, 2013

There are no references for this article.