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/lp/de-gruyter/towards-streaming-as-a-dominant-mode-of-media-use-a-user-typology-zYQLoGPwjJ
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- Publisher
- de Gruyter
- Copyright
- © 2021 Marika Lüders et al., published by Sciendo
- ISSN
- 2001-5119
- eISSN
- 2001-5119
- DOI
- 10.2478/nor-2021-0011
- Publisher site
- See Article on Publisher Site
Abstract
AbstractMusic and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by narrowing or widening the diversity of content they consume. Further, we examine how the different logics characterising music and television streaming are mirrored in the number of streaming services people use. To do so, we compare non-, sporadic, regular, and frequent users of television and music streaming services. Findings from a cross-sectional survey in Norway show that frequent streamers consume a wider variety of genres and rely on more services. Our results also indicate that streaming has gone from a first-mover activity to a standard consumer mode. This study indicates that we can expect continued growth in television streamers, whereas the music streaming industry seems more consolidated.
Journal
Nordicom Review – de Gruyter
Published: Jan 1, 2021
Keywords: media industries; music; streaming; television; users