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The Marketing Concept in an Academic Environment

The Marketing Concept in an Academic Environment Abstract Universities, as subjects of the academic environment, are institutions with the priority of education and research. The task of the marketing concept in the academic field is to communicate with all important target groups to support a stronger position and their perception of the school. The aim of the intervention is to increase the prestige, improve awareness, support positive attitudes, and present successful results in all areas of activity. This means creation and protection of a positive image, which enables higher interest of all target groups and secures better awareness about it. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Research Papers Faculty of Materials Science and Technology Slovak University of Technology de Gruyter

The Marketing Concept in an Academic Environment

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Publisher
de Gruyter
Copyright
Copyright © 2013 by the
ISSN
1336-1589
eISSN
1338-0532
DOI
10.2478/v10186-012-0004-7
Publisher site
See Article on Publisher Site

Abstract

Abstract Universities, as subjects of the academic environment, are institutions with the priority of education and research. The task of the marketing concept in the academic field is to communicate with all important target groups to support a stronger position and their perception of the school. The aim of the intervention is to increase the prestige, improve awareness, support positive attitudes, and present successful results in all areas of activity. This means creation and protection of a positive image, which enables higher interest of all target groups and secures better awareness about it.

Journal

Research Papers Faculty of Materials Science and Technology Slovak University of Technology – de Gruyter

Published: Jan 30, 2013

References

  • Training and continuing education of university management module managementand managers of universities Bratislava Centrum ďalšieho vzdelávania Ekonomickej univerzity
  • Management of information system creation theory methods andtechniques in research and
    KIMLIČKA
  • Don Non - profit Marketing Just How Far Has It Come Nonprofit Nr pp
    AKCHIN
  • Training and continuing education of university management module managementand managers of universities Bratislava Centrum ďalšieho vzdelávania Ekonomickej univerzity
  • Management of information system creation theory methods andtechniques in research and
    KIMLIČKA
  • Don Non - profit Marketing Just How Far Has It Come Nonprofit Nr pp
    AKCHIN