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The Marketing Audit as a Method of the Evaluation of the Marketing Plan

The Marketing Audit as a Method of the Evaluation of the Marketing Plan Abstract The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Research Papers Faculty of Materials Science and Technology Slovak University of Technology de Gruyter

The Marketing Audit as a Method of the Evaluation of the Marketing Plan

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Publisher
de Gruyter
Copyright
Copyright © 2012 by the
ISSN
1336-1589
eISSN
1338-0532
DOI
10.2478/v10186-012-0023-4
Publisher site
See Article on Publisher Site

Abstract

Abstract The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff.

Journal

Research Papers Faculty of Materials Science and Technology Slovak University of Technology – de Gruyter

Published: Dec 1, 2012

References

  • Marketing Audit DRUCK UND BINDUNG ISBN
    LORAT
  • Ph Marketing PUBLISHING ISBN
    KOTLER
  • Marketing communications in the twenty - first century In of and of ISSN No of DAAAM for of the th international DAAAM symposium Intelligent manufacturing automation Focus on theory practice and education th November International ISBN
    ŠALGOVIČOVÁ
  • Ph Marketing pohybu přístup zisku růstu a obnově ISBN
    KOTLER
  • Ph Marketing management PUBLISHING ISBN
    KOTLER
  • Ph Marketing pohybu přístup zisku růstu a obnově ISBN
    KOTLER
  • Marketing communications in the twenty - first century In of and of ISSN No of DAAAM for of the th international DAAAM symposium Intelligent manufacturing automation Focus on theory practice and education th November International ISBN
    ŠALGOVIČOVÁ
  • Ph Marketing PUBLISHING ISBN
    KOTLER
  • Ph Marketing management PUBLISHING ISBN
    KOTLER
  • Marketing Audit DRUCK UND BINDUNG ISBN
    LORAT