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The ideological effect of pre COVID-19 metaphors on our perceptions of technology during the pandemic

The ideological effect of pre COVID-19 metaphors on our perceptions of technology during the... AbstractThis study aims to establish ideological effects of the pre-pandemic metaphor use in the mainstream media on users’ perceptions of their relationship with technologies during the COVID-19 pandemic. To achieve that, 120 media articles from global mainstream media sources during the pre-pandemic period were collected and analysed at three levels: (1) metaphor identification; (2) deconstruction of conceptual source domains; (3) the coding of metaphorical expressions into psychological types of interpersonal relationships that are projected on technologies. The established metaphorical patterns were tested in an online survey with 100 young adults and adults from Lithuania during the COVID-19 pandemic period of 2019-2020. The research findings resulted in the ideological perceptions of Reversed Agentivity and Mechanised Action characterising our relationship with technology and pointing out to the loss of individual autonomy, a lack of personal growth and more fragmented personal identity during the pandemic. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Lodz Papers in Pragmatics de Gruyter

The ideological effect of pre COVID-19 metaphors on our perceptions of technology during the pandemic

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References (24)

Publisher
de Gruyter
Copyright
© 2021 Walter de Gruyter GmbH, Berlin/Boston
ISSN
1898-4436
eISSN
1898-4436
DOI
10.1515/lpp-2021-0005
Publisher site
See Article on Publisher Site

Abstract

AbstractThis study aims to establish ideological effects of the pre-pandemic metaphor use in the mainstream media on users’ perceptions of their relationship with technologies during the COVID-19 pandemic. To achieve that, 120 media articles from global mainstream media sources during the pre-pandemic period were collected and analysed at three levels: (1) metaphor identification; (2) deconstruction of conceptual source domains; (3) the coding of metaphorical expressions into psychological types of interpersonal relationships that are projected on technologies. The established metaphorical patterns were tested in an online survey with 100 young adults and adults from Lithuania during the COVID-19 pandemic period of 2019-2020. The research findings resulted in the ideological perceptions of Reversed Agentivity and Mechanised Action characterising our relationship with technology and pointing out to the loss of individual autonomy, a lack of personal growth and more fragmented personal identity during the pandemic.

Journal

Lodz Papers in Pragmatics – de Gruyter

Published: Jul 1, 2021

Keywords: relationship with technology during the pandemic; critical metaphor analysis; pre-pandemic media discourse; ideological effects

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