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The Customer Relationship Management in Terms of Business Practice in Slovakia

The Customer Relationship Management in Terms of Business Practice in Slovakia Abstract The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Research Papers Faculty of Materials Science and Technology Slovak University of Technology de Gruyter

The Customer Relationship Management in Terms of Business Practice in Slovakia

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Publisher
de Gruyter
Copyright
Copyright © 2012 by the
ISSN
1336-1589
eISSN
1338-0532
DOI
10.2478/v10186-012-0022-5
Publisher site
See Article on Publisher Site

Abstract

Abstract The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement.

Journal

Research Papers Faculty of Materials Science and Technology Slovak University of Technology – de Gruyter

Published: Dec 1, 2012

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    URBÁN
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    KUBINDOVÁ
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    SANIUK
  • vztahů se zákazníky pracovníci Technologie Publishing ISBN
    DOHNAL
  • kultura podnikatelea jejich řízení univerzita ISBN
    HOROVÁ
  • Keeping Customers Loyal on line Available at www http customerservicemanager com crm keeping customers loyal htm
    HILL
  • The quality of marketing communication - bound to the promotional mix In : Sociaľnyje nauky i praktiki v XXI veke : iz opyta molodežnych issledovanij ( riski ivyzovy sovremennosti VII vserossijskaja vesennjaja molodežnaja naučnajakonferencija Marijskij
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