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The commodification of personality: Human enhancement and market society

The commodification of personality: Human enhancement and market society AbstractIn a future highly technological society it will be possible to modify the personality using different kinds of technological tools. Consequently, we could become buyers and consumers of personality. As such, personality, which is a core aspect of the self, could turn into a commodity. This article intends to address the following questions: 1) How can new technologies modify personality? 2) Why might personality become a commodity? 3) What is wrong with turning personality into commodity? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Affairs de Gruyter

The commodification of personality: Human enhancement and market society

Human Affairs , Volume 31 (1): 6 – Jan 1, 2021

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Publisher
de Gruyter
Copyright
© 2021 Institute for Research in Social Communication, Slovak Academy of Sciences
ISSN
1337-401X
eISSN
1337-401X
DOI
10.1515/humaff-2021-0003
Publisher site
See Article on Publisher Site

Abstract

AbstractIn a future highly technological society it will be possible to modify the personality using different kinds of technological tools. Consequently, we could become buyers and consumers of personality. As such, personality, which is a core aspect of the self, could turn into a commodity. This article intends to address the following questions: 1) How can new technologies modify personality? 2) Why might personality become a commodity? 3) What is wrong with turning personality into commodity?

Journal

Human Affairsde Gruyter

Published: Jan 1, 2021

Keywords: Personality; human enhancement; new technologies; commodification; objectification; market society

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