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The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube

The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the... AbstractAutonomous sensory meridian response (ASMR) is a tingling, static-like sensation in response to specific triggering audio and visual stimuli. Within recent years, ASMR has mostly been associated with videos on YouTube (technologically mediated ASMR) dedicated to make the users “tingle”, relax, and feel at ease. In this article, I explore the ambiguity of technology in relation to the ASMR experience and theoretically investigate how viewer-listeners might struggle to obtain an intimate and parasocial interaction in a technologically mediated ASMR context. The article introduces four types of intimacies as well as theoretical concepts of mediated intimacy, immediacy, and parasocial interaction, and I discuss these intimacies and concepts in relation to illustrative comments by some of the pacesetting power users of ASMR. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nordicom Review de Gruyter

The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube

Nordicom Review , Volume 42 (s4): 13 – Sep 1, 2021

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Publisher
de Gruyter
Copyright
© 2021 Helle Breth Klausen, published by Sciendo
ISSN
2001-5119
eISSN
2001-5119
DOI
10.2478/nor-2021-0045
Publisher site
See Article on Publisher Site

Abstract

AbstractAutonomous sensory meridian response (ASMR) is a tingling, static-like sensation in response to specific triggering audio and visual stimuli. Within recent years, ASMR has mostly been associated with videos on YouTube (technologically mediated ASMR) dedicated to make the users “tingle”, relax, and feel at ease. In this article, I explore the ambiguity of technology in relation to the ASMR experience and theoretically investigate how viewer-listeners might struggle to obtain an intimate and parasocial interaction in a technologically mediated ASMR context. The article introduces four types of intimacies as well as theoretical concepts of mediated intimacy, immediacy, and parasocial interaction, and I discuss these intimacies and concepts in relation to illustrative comments by some of the pacesetting power users of ASMR.

Journal

Nordicom Reviewde Gruyter

Published: Sep 1, 2021

Keywords: ASMR; YouTube; mediated intimacy; immediacy; parasocial interaction

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