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Study on Consumer Attitudes for Sheep Meat Consumption

Study on Consumer Attitudes for Sheep Meat Consumption AbstractThis paper presents data on sheep breeding in Romania and on a international level. The main objectives of the national breeding program will be presented. A study has been conducted to find out how consumers perceive buying sheep meat and their attitudes towards it. Strong effort is needed to promote the consumption of sheep meat, which will lead to the support of the sheep sector. It is necessary to form a strong consumer preference for sheep meat by communicating the positive (natural product) and durable characteristics of the product. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Annals ”Valahia” University of Targoviste - Agriculture de Gruyter

Study on Consumer Attitudes for Sheep Meat Consumption

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Publisher
de Gruyter
Copyright
© 2018 Mirela Cărătuș Stanciu, published by Sciendo
eISSN
2537-3137
DOI
10.2478/agr-2018-0017
Publisher site
See Article on Publisher Site

Abstract

AbstractThis paper presents data on sheep breeding in Romania and on a international level. The main objectives of the national breeding program will be presented. A study has been conducted to find out how consumers perceive buying sheep meat and their attitudes towards it. Strong effort is needed to promote the consumption of sheep meat, which will lead to the support of the sheep sector. It is necessary to form a strong consumer preference for sheep meat by communicating the positive (natural product) and durable characteristics of the product.

Journal

Annals ”Valahia” University of Targoviste - Agriculturede Gruyter

Published: Oct 1, 2018

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