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Elma r Holenstein The explanatory turn in the human sciences as well as research in "artifi- cial intelligence" have led to a little discussed revival of the classical Lockean sub-discipline of semiotics dealing with mental representations - aka "ideas" - under the heading of "cognitive science". Intelligent be- haviour is best explained by retuming to such obviously semiotic catego- ries as representation, gmbol, code, program, etc. and by investigations of the format of the mental representations. Pictorial and other "sub-linguisric" representations might be more appropriate than linguistic ones. CORRESPONDENCE: Elmar Holenstein. A-501,3-51-1 Nokendal, Kanazawa-ku Yoko- hama-shl, 236-0057, Japan. EMAI L holensteln@m2.pbc.ne.jp The intfa-semiotic cognitive tum Noa m Chomsky's declaration that linguistics is a branch of psychology was understood by traditional linguists as an attack on the autonomous status of their science, a status which older structuralism endorsed by incorporating language (as a special sign system) into semiotics. Semiotics seemed to assure that genuinely linguistic relationships (grammatical and semantic relationships) wer e not rashly reduced to psychological or biological relationships (such as associations or adaptations). If it is looked at more closely in conjunction with the general development of the sciences in the 20th Century, the difference between Chomsky (1972:
Cognitive Semiotics – de Gruyter
Published: Sep 1, 2008
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