Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Promoting pro-environmental behaviour through augmented reality and persuasive informational power: A pilot study

Promoting pro-environmental behaviour through augmented reality and persuasive informational... AbstractThis pilot study examined the idea that use of a mobile technology can have positive consequences for both individual users and, indirectly, society. The augmented reality (AR) application used here is defined as a persuasive technology because it is intended to modify users’ attitudes or behaviours. The application was designed for personal use although it can generate indirect benefits for users’ communities as well as for users themselves. The application was tested on a small sample in a controlled setting in order to observe how it was used and to evaluate its efficacy as a source of information and tool for persuasion. The results showed that opinions of the AR device were generally positive; moreover, participants admitted that it improved their awareness of environmental issues. The strengths of this research are that it shows how the use of persuasive technologies can have collective benefits and demonstrates their informational power. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Affairs de Gruyter

Promoting pro-environmental behaviour through augmented reality and persuasive informational power: A pilot study

Coen, Sharon; Drumm, Ian; Fantinelli, Stefania
Human Affairs , Volume 29 (3): 13 – Jul 1, 2019
Download PDF
13 pages

Loading next page...
 
/lp/de-gruyter/promoting-pro-environmental-behaviour-through-augmented-reality-and-OKjS5hGTnv
Publisher
de Gruyter
Copyright
© 2019 Institute for Research in Social Communication, Slovak Academy of Sciences
ISSN
1337-401X
eISSN
1337-401X
DOI
10.1515/humaff-2019-0028
Publisher site
See Article on Publisher Site

Abstract

AbstractThis pilot study examined the idea that use of a mobile technology can have positive consequences for both individual users and, indirectly, society. The augmented reality (AR) application used here is defined as a persuasive technology because it is intended to modify users’ attitudes or behaviours. The application was designed for personal use although it can generate indirect benefits for users’ communities as well as for users themselves. The application was tested on a small sample in a controlled setting in order to observe how it was used and to evaluate its efficacy as a source of information and tool for persuasion. The results showed that opinions of the AR device were generally positive; moreover, participants admitted that it improved their awareness of environmental issues. The strengths of this research are that it shows how the use of persuasive technologies can have collective benefits and demonstrates their informational power.

Journal

Human Affairs – de Gruyter

Published: Jul 1, 2019

Keywords: persuasive technology; pro-environmental behaviour; augmented reality

There are no references for this article.