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Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political Parties Perceive User-Generated Content

Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political... AbstractBased on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactions with users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nordicom Review de Gruyter

Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political Parties Perceive User-Generated Content

Nordicom Review , Volume 39 (2): 15 – Dec 1, 2018

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References (35)

Publisher
de Gruyter
Copyright
© 2018 Johan Farkas et al., published by Sciendo
ISSN
2001-5119
eISSN
2001-5119
DOI
10.2478/nor-2018-0008
Publisher site
See Article on Publisher Site

Abstract

AbstractBased on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactions with users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential.

Journal

Nordicom Reviewde Gruyter

Published: Dec 1, 2018

Keywords: political participation; political communication; user engagement; social media; Denmark

There are no references for this article.