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More Than Words?: A Test of the Effect of Emotionally Charged Photographs

More Than Words?: A Test of the Effect of Emotionally Charged Photographs AbstractStudies of activism and political participation have shown increasing interest in the relationship between photographs and activism. Most contributions are premised on the assumption that photographs have an impact on opinions, knowledge, and/or mobilising motivations. However, such causalities are rarely documented, and when it comes to what is arguably one of the most central questions in the field of activism and participation studies, why some people act and participate, and others do not, there is a near total absence of systematic knowledge on the impact of photographs. Taking the 2015 refugee crisis as its case, this article addresses the effect of photographs on individual willingness to participate politically using an experimental survey. While the hypothesis was that the inclusion of photographs in a call for action should lead to increased willingness to participate, the results showed that adding photographs had no significant effect on individuals’ willingness to participate. A possible explanation for this is the timing of the survey, in December 2015. By then, the debates on the refugee crisis were surrounded by less uncertainty, and opinions had crystallised. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nordicom Review de Gruyter

More Than Words?: A Test of the Effect of Emotionally Charged Photographs

Nordicom Review , Volume 39 (2): 14 – Dec 1, 2018

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Publisher
de Gruyter
Copyright
© 2018 Thomas Olesen, published by Sciendo
ISSN
2001-5119
eISSN
2001-5119
DOI
10.2478/nor-2018-0010
Publisher site
See Article on Publisher Site

Abstract

AbstractStudies of activism and political participation have shown increasing interest in the relationship between photographs and activism. Most contributions are premised on the assumption that photographs have an impact on opinions, knowledge, and/or mobilising motivations. However, such causalities are rarely documented, and when it comes to what is arguably one of the most central questions in the field of activism and participation studies, why some people act and participate, and others do not, there is a near total absence of systematic knowledge on the impact of photographs. Taking the 2015 refugee crisis as its case, this article addresses the effect of photographs on individual willingness to participate politically using an experimental survey. While the hypothesis was that the inclusion of photographs in a call for action should lead to increased willingness to participate, the results showed that adding photographs had no significant effect on individuals’ willingness to participate. A possible explanation for this is the timing of the survey, in December 2015. By then, the debates on the refugee crisis were surrounded by less uncertainty, and opinions had crystallised.

Journal

Nordicom Reviewde Gruyter

Published: Dec 1, 2018

Keywords: political activism; photographs; visual framing; refugee crisis; experiments

References