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Messeveranstaltungen als fokale Schnittstellen der globalen Ökonomie

Messeveranstaltungen als fokale Schnittstellen der globalen Ökonomie Trade fairs as focal intersections in the global economy. Trade fairs have long been the focus of studies in business administration, investigating the importance of such events as marketing and sales instruments. In contrast, only few studies have analysed the nature of information and communication flows during these gatherings and studied them as platforms for processes of learning and knowledge creation. This paper argues, that the roles of trade fairs in these processes differ according to sector, market focus and spatial reach. Particularly international flagship fairs have become central nodes which connect the global economy and provide participating firms with access to new technologies, market trends and potential business partners. They bring together agents from all over the world and create temporary spaces of presentation and interaction, or temporary clusters. This paper develops a typology of trade fairs regarding their potential to support processes of knowledge creation and innovation. Further, it analyses the interaction patterns during seven such events in Germany. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Zeitschrift für Wirtschaftsgeographie de Gruyter

Messeveranstaltungen als fokale Schnittstellen der globalen Ökonomie

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Publisher
de Gruyter
Copyright
Copyright © 2007 by the
ISSN
2365-7693
eISSN
2365-7693
DOI
10.1515/zfw.2007.0002
Publisher site
See Article on Publisher Site

Abstract

Trade fairs as focal intersections in the global economy. Trade fairs have long been the focus of studies in business administration, investigating the importance of such events as marketing and sales instruments. In contrast, only few studies have analysed the nature of information and communication flows during these gatherings and studied them as platforms for processes of learning and knowledge creation. This paper argues, that the roles of trade fairs in these processes differ according to sector, market focus and spatial reach. Particularly international flagship fairs have become central nodes which connect the global economy and provide participating firms with access to new technologies, market trends and potential business partners. They bring together agents from all over the world and create temporary spaces of presentation and interaction, or temporary clusters. This paper develops a typology of trade fairs regarding their potential to support processes of knowledge creation and innovation. Further, it analyses the interaction patterns during seven such events in Germany.

Journal

Zeitschrift für Wirtschaftsgeographiede Gruyter

Published: Oct 1, 2007

References