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Memes, Trojan horses and the discursive power of audience

Memes, Trojan horses and the discursive power of audience AbstractThe study focuses on the phenomenon known as internet memes and their possible use in the creation and re-creation of media discourse. The main materials used are photos of Vladimir Putin and the famous Situation Room photo released by the White House. The stance taken in the study is based on the familiar and simple assumption that thanks to the new media we are facing the end of classical photography, sometimes described as the post-photography era. In post-photography, the connotations and context are more important than the content itself. Internet memes, a phenomena typical for the new media, can then also be used in a political context, where the “original” photographs of politicians and political events, usually officially released by PR departments, are altered not only to change the content, but above all the connotations. While regarded by most as jokes and puns, user-generated re-interpretations of Vladimir Putin and Obama’s war on terror can also have deeper meanings and impacts http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Affairs de Gruyter

Memes, Trojan horses and the discursive power of audience

Human Affairs , Volume 25 (2): 15 – Apr 1, 2015

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References (20)

Publisher
de Gruyter
Copyright
© Institute for Research in Social Communication, Slovak Academy of Sciences
ISSN
1337-401X
eISSN
1337-401X
DOI
10.1515/humaff-2015-0017
Publisher site
See Article on Publisher Site

Abstract

AbstractThe study focuses on the phenomenon known as internet memes and their possible use in the creation and re-creation of media discourse. The main materials used are photos of Vladimir Putin and the famous Situation Room photo released by the White House. The stance taken in the study is based on the familiar and simple assumption that thanks to the new media we are facing the end of classical photography, sometimes described as the post-photography era. In post-photography, the connotations and context are more important than the content itself. Internet memes, a phenomena typical for the new media, can then also be used in a political context, where the “original” photographs of politicians and political events, usually officially released by PR departments, are altered not only to change the content, but above all the connotations. While regarded by most as jokes and puns, user-generated re-interpretations of Vladimir Putin and Obama’s war on terror can also have deeper meanings and impacts

Journal

Human Affairsde Gruyter

Published: Apr 1, 2015

Keywords: memes; internet memes; Obama; Putin; new media; discourse; politics

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