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Mediatization of Power: Corporate CEOs in Flexible Capitalism

Mediatization of Power: Corporate CEOs in Flexible Capitalism AbstractThe present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the media in corporate management, especially in the work of corporate leaders, shows how the techniques of power in corporate management have become mediatized. Different media have become increasingly important for the work of corporate leaders. More importantly, media have become tools of power. In flexible and soft capitalism, corporate power is exercised using performative and affective techniques aimed at identity and community formation. Consequently, different media are utilized as tools of corporate management and control. With regard to the mediatization of power, the case of corporate management suggests that one should look into the societal and institutional structures of power rather than into the power of the media. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nordicom Review de Gruyter

Mediatization of Power: Corporate CEOs in Flexible Capitalism

Kantola, Anu
Nordicom Review , Volume 35 (2): 13 – Dec 1, 2014
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References (80)

Publisher
de Gruyter
Copyright
© 2014 Anu Kantola
ISSN
2001-5119
eISSN
2001-5119
DOI
10.2478/nor-2014-0013
Publisher site
See Article on Publisher Site

Abstract

AbstractThe present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the media in corporate management, especially in the work of corporate leaders, shows how the techniques of power in corporate management have become mediatized. Different media have become increasingly important for the work of corporate leaders. More importantly, media have become tools of power. In flexible and soft capitalism, corporate power is exercised using performative and affective techniques aimed at identity and community formation. Consequently, different media are utilized as tools of corporate management and control. With regard to the mediatization of power, the case of corporate management suggests that one should look into the societal and institutional structures of power rather than into the power of the media.

Journal

Nordicom Review – de Gruyter

Published: Dec 1, 2014

Keywords: CEOs; mediatization; power; business media; corporate management; soft capitalism; flexible capitalism

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