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/lp/de-gruyter/media-micro-generations-how-new-technologies-change-our-media-morality-AVFYYdVKG7
- Publisher
- de Gruyter
- Copyright
- © 2018 Stina Bengtsson et al., published by Sciendo
- ISSN
- 2001-5119
- eISSN
- 2001-5119
- DOI
- 10.2478/nor-2018-0014
- Publisher site
- See Article on Publisher Site
Abstract
AbstractThis article proposes and explores the notion of “media micro-generations”. Based on a survey of values and norms in relation to media-related behaviour in Sweden, we identify statistically significant media micro-generations. Through an analysis of the technologies that were introduced during the formative years of different media micro-generations, we propose that media micro-generations are formed with the introduction of new media technologies. Thus, the existence of media micro-generations illustrates how rapid transformations of media technologies can shape the moral notions of narrow age groups. It also explains why many earlier studies have detected a rather large span of years (1970–1985, in between the TV generation and the internet generation) during which no generational identity seems to have been formed.
Journal
Nordicom Review – de Gruyter
Published: Dec 1, 2018
Keywords: media micro-generation; media technology; morality; manners of politeness; decorum