Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Good Practices for Improving Promotion and Sales for Romanian Ecological Agricultural Products

Good Practices for Improving Promotion and Sales for Romanian Ecological Agricultural Products AbstractNowadays, life is an uninterrupted discovery. The consumers tend to have a healthier lifestyle, with a diet that has optimal nutritional values, to maintain their health, in harmony with the nature and the environment. Thus, marketing is selling dreams, impressions, perceptions, creating the opportunity to live through a unique experience, to help the customers write their own story, not just to satisfy them. The main objective of this research is to find ways to support promotion and sales of ecological producers in agriculture. Producers offer high quality products, with no artificial additives and contribute to the protection of the biodiversity and the environment, and implicitly of our health. The exploratory research represents the main purpose of this paper. Starting from the analysis of the literature review related with ecological agricultural market, the evolution of the customer’s behavior and the identification of the components of the promotional mix, an overview is established. The in depth interviews and the analysis of international models show that informing the producers regarding the consumer’s dynamic needs (product diversity and freshness, adaptability to the market demand, online orders, home delivery, the client feedback, the possibility to return goods, to process their own products etc.), openness to associations and collaborations on horizontal and vertical axes, communication and information campaigns, the multi-functionality of farms, proactive promoting, creating a cluster structure are among the key factors to improve sales and promotion. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Timisoara Journal of Economics and Business de Gruyter

Good Practices for Improving Promotion and Sales for Romanian Ecological Agricultural Products

Download PDF
16 pages

Loading next page...
 
/lp/de-gruyter/good-practices-for-improving-promotion-and-sales-for-romanian-66hHdMELXg
Publisher
de Gruyter
Copyright
© 2019 Irina Hanganu et al., published by Sciendo
eISSN
2286-0991
DOI
10.2478/tjeb-2019-0004
Publisher site
See Article on Publisher Site

Abstract

AbstractNowadays, life is an uninterrupted discovery. The consumers tend to have a healthier lifestyle, with a diet that has optimal nutritional values, to maintain their health, in harmony with the nature and the environment. Thus, marketing is selling dreams, impressions, perceptions, creating the opportunity to live through a unique experience, to help the customers write their own story, not just to satisfy them. The main objective of this research is to find ways to support promotion and sales of ecological producers in agriculture. Producers offer high quality products, with no artificial additives and contribute to the protection of the biodiversity and the environment, and implicitly of our health. The exploratory research represents the main purpose of this paper. Starting from the analysis of the literature review related with ecological agricultural market, the evolution of the customer’s behavior and the identification of the components of the promotional mix, an overview is established. The in depth interviews and the analysis of international models show that informing the producers regarding the consumer’s dynamic needs (product diversity and freshness, adaptability to the market demand, online orders, home delivery, the client feedback, the possibility to return goods, to process their own products etc.), openness to associations and collaborations on horizontal and vertical axes, communication and information campaigns, the multi-functionality of farms, proactive promoting, creating a cluster structure are among the key factors to improve sales and promotion.

Journal

Timisoara Journal of Economics and Business – de Gruyter

Published: Dec 1, 2019

There are no references for this article.