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‘Generation Conviviality’: The Role of Media Logic in Television Production for Elderly Audiences

‘Generation Conviviality’: The Role of Media Logic in Television Production for Elderly Audiences AbstractThis article is a production study of two talk shows for the Danish television channel, TV2 Charlie: Meyerheim’s Talk Show (2006-) and Cecilie’s Book Show (2015-). TV2 Charlie is a niche channel (part of the TV2 network) that set out to target a mature and elderly audience when it started in 2004. The aim is to bring together mediatization research with production studies and cultural gerontology, and I argue that media logic is a useful analy tical concept that allows us to describe production processes in concrete ways and, at the same time, understand the context-specific ways in which media play a role in societal changes. Thus, through a logic of operationalising conviviality at the channel level, the production level and the programme level, the programmes contribute to perceptions of ageing and old age that emphasise an increased need for stability and safety, on one hand, and a desire for feel-good moments, on the other. Furthermore, the programmes promote positive and active ageing in some instances while keeping old age invisible in other instances. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nordicom Review de Gruyter

‘Generation Conviviality’: The Role of Media Logic in Television Production for Elderly Audiences

Nordicom Review , Volume 38 (s1): 14 – Jun 27, 2017

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Publisher
de Gruyter
Copyright
© 2017 Line Nybro Petersen et al., published by Sciendo
ISSN
2001-5119
eISSN
2001-5119
DOI
10.1515/nor-2017-0397
Publisher site
See Article on Publisher Site

Abstract

AbstractThis article is a production study of two talk shows for the Danish television channel, TV2 Charlie: Meyerheim’s Talk Show (2006-) and Cecilie’s Book Show (2015-). TV2 Charlie is a niche channel (part of the TV2 network) that set out to target a mature and elderly audience when it started in 2004. The aim is to bring together mediatization research with production studies and cultural gerontology, and I argue that media logic is a useful analy tical concept that allows us to describe production processes in concrete ways and, at the same time, understand the context-specific ways in which media play a role in societal changes. Thus, through a logic of operationalising conviviality at the channel level, the production level and the programme level, the programmes contribute to perceptions of ageing and old age that emphasise an increased need for stability and safety, on one hand, and a desire for feel-good moments, on the other. Furthermore, the programmes promote positive and active ageing in some instances while keeping old age invisible in other instances.

Journal

Nordicom Reviewde Gruyter

Published: Jun 27, 2017

Keywords: mediatization; television production; media logic; old age; cultural gerontology

References