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Examining Metaphors in Biopolitical Discourse

Examining Metaphors in Biopolitical Discourse Examining Metaphors in Biopolitical Discourse This essay argues that common metaphors and metaphoric phrases used in biopolitical discourse limit how meanings are constructed by framing messages narrowly: so much so, that alternate readings are delimited, resulting in less opportunity for cognitive scrutiny of such messages. We moor our discussion of metaphors in cognitive linguistics, building on three decades of research by scholars including Sam Glucksberg (2008), George Lakoff and Mark Johnson (1980, 1999), and Ray Gibbs, Jr. (2006, 2008), demonstrating how research in framing effects bolsters our claims of limited entailments resulting from message construction. By situating our discussion of framing in biopolitics we make a case that metaphors including Frankenfood, designer baby, vegetative state and death tax address how life and death are "managed" in discourse (Foucault 1980). In this essay we demonstrate ways in which the framing of some metaphors in social discourse slip under readers' and viewers' cognitive radars, and thus become "under-the-radar metaphors." http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Lodz Papers in Pragmatics de Gruyter

Examining Metaphors in Biopolitical Discourse

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Publisher
de Gruyter
Copyright
Copyright © 2011 by the
ISSN
1895-6106
eISSN
1898-4436
DOI
10.2478/v10016-011-0003-8
Publisher site
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Abstract

Examining Metaphors in Biopolitical Discourse This essay argues that common metaphors and metaphoric phrases used in biopolitical discourse limit how meanings are constructed by framing messages narrowly: so much so, that alternate readings are delimited, resulting in less opportunity for cognitive scrutiny of such messages. We moor our discussion of metaphors in cognitive linguistics, building on three decades of research by scholars including Sam Glucksberg (2008), George Lakoff and Mark Johnson (1980, 1999), and Ray Gibbs, Jr. (2006, 2008), demonstrating how research in framing effects bolsters our claims of limited entailments resulting from message construction. By situating our discussion of framing in biopolitics we make a case that metaphors including Frankenfood, designer baby, vegetative state and death tax address how life and death are "managed" in discourse (Foucault 1980). In this essay we demonstrate ways in which the framing of some metaphors in social discourse slip under readers' and viewers' cognitive radars, and thus become "under-the-radar metaphors."

Journal

Lodz Papers in Pragmatics – de Gruyter

Published: Jan 1, 2011

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