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‘Double activation’: Workfare meets marketisation

‘Double activation’: Workfare meets marketisation AbstractSince the financial crisis, Ireland’s welfare state has been reorientated around a regulatory, ‘work-first’ activation model. Claimants now face penalty rates for non-compliance with activation requirements that have been significantly extended since 2009. Alongside these formal policy reforms, the organisations delivering Public Employment Services, and the modes by which they are commissioned, have also been reconfigured through a series of New Public Management style governance reforms, including, most notably, the creation of a quasi-market for employment services (JobPath) in 2015. This article addresses the intersection between activation and quasi-marketisation, positioning the latter as a form of ‘double activation’ that reshapes not only how but also what policies are enacted at the street level. It unpacks their shared logics and mutual commitment to governing agents at a distance through a behavioural public policy orientation, and reflects on the extent to which marketisation is capable of producing lower-cost but more responsive employment services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Administration de Gruyter

‘Double activation’: Workfare meets marketisation

McGann, Michael
Administration , Volume 69 (2): 24 – May 1, 2021
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Publisher
de Gruyter
Copyright
© 2021 Michael McGann, published by Sciendo
eISSN
2449-9471
DOI
10.2478/admin-2021-0012
Publisher site
See Article on Publisher Site

Abstract

AbstractSince the financial crisis, Ireland’s welfare state has been reorientated around a regulatory, ‘work-first’ activation model. Claimants now face penalty rates for non-compliance with activation requirements that have been significantly extended since 2009. Alongside these formal policy reforms, the organisations delivering Public Employment Services, and the modes by which they are commissioned, have also been reconfigured through a series of New Public Management style governance reforms, including, most notably, the creation of a quasi-market for employment services (JobPath) in 2015. This article addresses the intersection between activation and quasi-marketisation, positioning the latter as a form of ‘double activation’ that reshapes not only how but also what policies are enacted at the street level. It unpacks their shared logics and mutual commitment to governing agents at a distance through a behavioural public policy orientation, and reflects on the extent to which marketisation is capable of producing lower-cost but more responsive employment services.

Journal

Administration – de Gruyter

Published: May 1, 2021

Keywords: Activation; double activation; commodification; JobPath; marketisation; public employment services; quasi-markets; welfare-to-work

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