Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Cultural Capital in the Digital Age. The YouTuber Online Persona

Cultural Capital in the Digital Age. The YouTuber Online Persona AbstractIn this essay, we will examine if and how Bourdieu’s cultural capital theory can be applied to the YouTuber online persona and if any significant alterations could point towards the consideration of a new form of capital – digital capital. We will also be looking at how a YouTuber persona and its capital can be transferred and used in different environments and situations. We aim to examine how one’s online persona is becoming just as, if not more important than one’s real-life actions, managing to overcome punitive measures (inauthenticity aversion) usually applied to inauthentic forms of capital. We will take into account how the embodied, objectified, and institutionalized cultural capital can be found in YouTuber personas, but are being altered by the online environment, by exposure, by the algorithms used by the platform, by ‘internet history’. With the help of these alterations, the forms of capital associated with the online persona – in this case the YouTuber persona – have transcended the classic definitions of cultural capital. These developments can be analyzed and further explored in several fields, such as personal branding. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Culture. Society. Economy. Politics de Gruyter

Cultural Capital in the Digital Age. The YouTuber Online Persona

Radu, Eliana Isabella
Culture. Society. Economy. Politics , Volume 1 (1): 12 – Jun 1, 2021
Download PDF
12 pages

Loading next page...
 
/lp/de-gruyter/cultural-capital-in-the-digital-age-the-youtuber-online-persona-cK5g8MGzLS

References (33)

Publisher
de Gruyter
Copyright
© 2021 Eliana Isabella Radu, published by Sciendo
eISSN
2810-2010
DOI
10.2478/csep-2021-0002
Publisher site
See Article on Publisher Site

Abstract

AbstractIn this essay, we will examine if and how Bourdieu’s cultural capital theory can be applied to the YouTuber online persona and if any significant alterations could point towards the consideration of a new form of capital – digital capital. We will also be looking at how a YouTuber persona and its capital can be transferred and used in different environments and situations. We aim to examine how one’s online persona is becoming just as, if not more important than one’s real-life actions, managing to overcome punitive measures (inauthenticity aversion) usually applied to inauthentic forms of capital. We will take into account how the embodied, objectified, and institutionalized cultural capital can be found in YouTuber personas, but are being altered by the online environment, by exposure, by the algorithms used by the platform, by ‘internet history’. With the help of these alterations, the forms of capital associated with the online persona – in this case the YouTuber persona – have transcended the classic definitions of cultural capital. These developments can be analyzed and further explored in several fields, such as personal branding.

Journal

Culture. Society. Economy. Politics – de Gruyter

Published: Jun 1, 2021

Keywords: persona; digital; cultural capital; online persona; IRL; YouTuber

There are no references for this article.