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Cross-Device Tracking: Measurement and Disclosures

Cross-Device Tracking: Measurement and Disclosures AbstractInternet advertising and analytics technology companies are increasingly trying to find ways to link behavior across the various devices consumers own. This cross-device tracking can provide a more complete view into a consumer’s behavior and can be valuable for a range of purposes, including ad targeting, research, and conversion attribution. However, consumers may not be aware of how and how often their behavior is tracked across different devices. We designed this study to try to assess what information about cross-device tracking (including data flows and policy disclosures) is observable from the perspective of the end user. Our paper demonstrates how data that is routinely collected and shared online could be used by online third parties to track consumers across devices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Proceedings on Privacy Enhancing Technologies de Gruyter

Cross-Device Tracking: Measurement and Disclosures

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Publisher
de Gruyter
Copyright
© 2017 Justin Brookman et al., published by De Gruyter Open
ISSN
2299-0984
eISSN
2299-0984
DOI
10.1515/popets-2017-0020
Publisher site
See Article on Publisher Site

Abstract

AbstractInternet advertising and analytics technology companies are increasingly trying to find ways to link behavior across the various devices consumers own. This cross-device tracking can provide a more complete view into a consumer’s behavior and can be valuable for a range of purposes, including ad targeting, research, and conversion attribution. However, consumers may not be aware of how and how often their behavior is tracked across different devices. We designed this study to try to assess what information about cross-device tracking (including data flows and policy disclosures) is observable from the perspective of the end user. Our paper demonstrates how data that is routinely collected and shared online could be used by online third parties to track consumers across devices.

Journal

Proceedings on Privacy Enhancing Technologies – de Gruyter

Published: Apr 1, 2017

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