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Combining New and Old Viewing Practices: Uses and Experiences of the Transmedia Series “Skam”

Combining New and Old Viewing Practices: Uses and Experiences of the Transmedia Series “Skam” AbstractIn 2015, the Norwegian Broadcasting Corporation (NRK) released a new youth series, Skam, which was acclaimed for its accurate portrayal of Norwegian teenagers but, above all, for its distribution as a transmedia narrative spreading content across several platforms. Through focus-group interviews, this article investigates how Swedish Skam viewers took part in the content and perceived the role and relation between the platforms. While the interviewees followed Skam in different ways, they nevertheless accepted and appreciated the transmedia format. While they argued that the core content needed to be video based, other content was also seen as a natural part of the series and essential in building the narrative. Furthermore, the idea of contemporary media consumption as being less constrained by time and space was partly contradicted. Especially real-time content and discussions with peers motivated the participants to abide by a new kind of TV schedule, reminiscent of TV viewing practices of the past. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nordicom Review de Gruyter

Combining New and Old Viewing Practices: Uses and Experiences of the Transmedia Series “Skam”

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Publisher
de Gruyter
Copyright
© 2018 Emelie Bengtsson et al., published by Sciendo
ISSN
2001-5119
eISSN
2001-5119
DOI
10.2478/nor-2018-0012
Publisher site
See Article on Publisher Site

Abstract

AbstractIn 2015, the Norwegian Broadcasting Corporation (NRK) released a new youth series, Skam, which was acclaimed for its accurate portrayal of Norwegian teenagers but, above all, for its distribution as a transmedia narrative spreading content across several platforms. Through focus-group interviews, this article investigates how Swedish Skam viewers took part in the content and perceived the role and relation between the platforms. While the interviewees followed Skam in different ways, they nevertheless accepted and appreciated the transmedia format. While they argued that the core content needed to be video based, other content was also seen as a natural part of the series and essential in building the narrative. Furthermore, the idea of contemporary media consumption as being less constrained by time and space was partly contradicted. Especially real-time content and discussions with peers motivated the participants to abide by a new kind of TV schedule, reminiscent of TV viewing practices of the past.

Journal

Nordicom Review – de Gruyter

Published: Dec 1, 2018

Keywords: TV; media convergence; audience reception; viewing practices; youth

References

  • Using Thematic Analysis in Psychology